The Orgasm Gap: ‘We have this frustrating myth that sex is easy and innate’

Aoife Drury

Single parenting in a pandemic: ‘I cry alone in the car so the kids don’t...

Lia Hynes

Author Ruth Gilligan: ‘I have slowly colonised our flat’s small second bedroom into my writing...

Sophie Grenham

About 400,000 women in Ireland have this condition and don’t know

IMAGE

The Cabinet Sub-Committee on Covid-19 currently has no women sitting on it. Why?

Lynn Enright

GALLERY: Beautiful gowns from The Golden Globes through the years

Jennifer McShane

Practical and stylish: 12 baskets we absolutely love for every budget

Megan Burns

Tiger King season 2 is coming – and Carole Baskin has some thoughts

Jennifer McShane

Get out of your head: What to do when you mistrust your gut instinct

Niamh Ennis

Image / Fashion

Alexa Chung Is Launching Her Own Fashion Brand


by Jennifer McShane
11th Jul 2016

LONDON, ENGLAND - JULY 05: Alexa Chung attends the European premiere of "The Legend Of Tarzan" at Odeon Leicester Square on July 5, 2016 in London, England. (Photo by Jeff Spicer/Getty Images)

British model and perennial It Girl, Alexa Chung is cementing her status as one to watch in the fashion world by launching her own fashion brand.

Following her stint as a creative consultant for Marks & Spencer Chung has told The Business of Fashion that she will be now be launching her own eponymous line, Alexachung.

The brand?will be selling everything from day to eveningwear,?accessories and of course, denim.

She has collaborated with several brands in the past, including a collaboration with Madewell, a denim-focused collection, AC for AG and a creative consultancy with Superga, as well as having inspired the famous Mulberry Alexa bag.

“I feel as though I’m kind of prepared to do it now. If it had been anytime sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,? she said.

The model-turned-designer explained that she wanted more creative freedom and that she could only really achieve?this through a distinct line of her own.

?I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to. That was so fun, but there are certain boundaries that come with doing something on behalf of someone else, [you] kind of have to keep within their design remit.?

It is said that the range will be “competitive” in terms of pricing; Chung added that she was keen to create a brand that was widely accessible, and not just focused on the high-end market. ?The collection will be stocked by luxury retailers including Matchesfashion.com, MyTheresa and Selfridges, as well as via a stand-alone website.

?I want to make sure that we are offering something that is exciting and unique and new, but also the point of this brand is that it connects to everyone. I’m not making something that has got a crazy high price point. I want to make sure it’s something that is speaking to just everyone on the street.?

The collection is due to launch in May 2017. Mark it in your diaries.

Via Business of Fashion

Also Read

INTERIORS, FASHION
10 wardrobe storage hacks that make sorting simple

In need of some extra space for your clothes but...

By Edaein OConnell

Fashion Week
FASHION, OFF THE CUFF
What does the future of Fashion Week look like?

New York Fashion has just ended. Did you even know it was happening this year? NYC-based fashion editor Freya Drohan reports on the state of runway in 2021.

By Freya Drohan

FASHION, SHOPPING
All your favourite brands now make loungewear — these are the chicest of the bunch

By Holly O'Neill

London Fashion Week
FASHION, BEAUTY
The London Fashion Week beauty trends you’ll actually want to wear

Lived-in, luxe hair, chic chignons, swooping liner and intricate nail art; these are the AW21 London Fashion Week beauty trends you'll actually want to wear.

By Holly O'Neill

FASHION, SUSTAINABLE STYLE
Irish linen a key feature of this sustainable Irish fashion brand

Four Threads is a sustainable Irish brand that is producing...

By Marie Kelly

FASHION, IRISH DESIGN
Take a peek at Simone Rocha’s entire collection for H&M

By Lauren Heskin

FASHION, BEAUTY, SHOPPING
The weekend shopping fix: cosy cashmere blankets, happy candles and sustainable denim

By Holly O'Neill

FASHION
5 colours to wear this winter when you’re sick of black and grey

Winter doesn’t have to mean muted When the outside world...

By Erin Lindsay