26th Apr 2022
The latest launches in mascara make longer, thicker lashes a doddle, thanks to clever wands, innovative bristles and creative formulas.
MAC’s innovative new mascara MAC Stack has two brush options to precisely define, lift and lengthen every lash and a breakthrough smudge-free formula that lets you keep layering without clumping or flaking, with easy gentle removal.
Rimmel Kind & Free Mascara, €12.99
Kind & Free, Rimmel’s first vegan make-up range made up of five products with natural origin ingredients includes a volumising mascara created with a biotin and shea butter infused waxy blend, for easy removal and healthier lashes over time. Available in Black and Black Brown, the packaging is 73% post-consumer recycled and the brush is made from bio-based fibres.
Lash Clash is YSL’s thickest formula ever, with the biggest brush to ever come from their laboratories, meaning every lash – even the shortest ones – are coated from root to tip in an intense black, smudge-proof formula, in just a single swipe.
Maybelline Colossal Curl Bounce Mascara, €13.99
Maybelline’s latest innovation is both lash definer and lash curler. The wand has both long and short bristles, for adding volume, evenly coating and separating lashes, while the clump, flake and smudge-free formula curls lashes for 24 hours of lifted wear.
Sculpted by Aimee Connolly MyMascara, €19
Sculpted by Aimee Connolly has entered the lash market with a showstopper. MyMascara is a deep, intense black formula that’s gentle on the eyes, doesn’t crumble and is infused with vitamin B5 for healthier lashes. The smart curved wand lets you coat every lash easily and gives both volume and length.
IT Cosmetics Hello Lashes, €26.50
Created with biotin, argan oil and jojoba oil, lashes are nourished and removal is easy with IT Cosmetics Hello Lashes, a mascara-serum hybrid for better, fuller lashes instantly and over time.
Rosie For Inglot Legendary Curl, €14
Amongst the incredible 28-product Rosie For Inglot collaboration is the Legendary Curl mascara, an ultra-black and ultra-precise lash lifter and lengthener that makes separating lashes simple, with castor seed oil to moisturise lashes and vitamin E in the formula for healthier lashes over time.
Lancôme Lash Idôle Waterproof Mascara, €29
Lancôme’s beloved Lash Idôle now comes in a waterproof iteration, with all the natural, buildable volume, clump-free lash separation and clever brush it’s known and loved for, but now with added lasting powers.
Photography by Jason Lloyd Evans. We may earn a commission if you buy something from any affiliate links on our site.