12th May 2023
In need of more lashes and brow hairs to coat? Meet the new generation of lash and brow serum innovations.
Lash and brow serums have been going from strength to strength with the newest generation making use of the most cutting-edge enhancing ingredients. According to Suzy O’Connor, aka The Brow Boss, “you should always look out for ingredients such as biotin or pantothenic acid – they are important vitamins to promote healthy hair and will encourage hair growth. Hyaluronic acid will condition the hair, and peptides, glycerin or castor oil will help strengthen and moisturise brow hairs.”
If you plucked all your brows out in the ‘90s and have been shouting warnings at TikTok teens newly enamoured with razor-thin eyebrows since the release of Pam & Tommy, don’t start celebrating just yet. “There really is no definitive answer when it comes to the regrowth of a ‘90s brow as it has so many factors involved; your skin type, skincare routine and level of damage done with the tweezers can all affect this, not to mention your dedication to the cause of regrowing. If you have regular brow artist visits, healthy hydrated skin in the area and a brow serum or oil on the area for at least 6 months, you will give yourself the best chance of regrowth. and I have seen it happen! A consultation with a brow artist should give you a realistic view of the outcome,” says Suzy.
Application-wise, brow and lash serums are pretty faff-free – swipe them on in the morning or night and let them dry in. “Each serum will have its own set of instructions but generally it will be to use every night for 3 months minimum and with some serums you can see a difference in as little as 6 weeks,” says Suzy.
As for the contenders to know, the top-shelf brands have stepped into the lash and eyebrow growth game this year. Newly launched from beauty behemoth The Ordinary is their Multi-Peptide Lash & Brow Serum, €15.10, with multiple active ingredients and peptide-packed to nourish your brow and lash hairs while increasing their thickness and density. Pioneering scientist Professor Augustinus Bader’s latest The Eyebrow and Lash Enhancing Serum, €135, uses the brand’s TFC8 innovation to create a serum that revitalizes hair follicles for stronger and longer lashes and fuller brows. Olaplex, beauty leaders in hair health, have poured their bond-building technology into Lashbond, €57.80, a lash-strengthening formula that also uses hyaluronic acid and a peptide blend for thicker and stronger eyelashes in two weeks.
For make-up duos, look to Lancôme and Benefit Cosmetics – Benefit, the biggest name in brows, have something big coming this summer, but in the meantime, their Browvo! Conditioning Eyebrow Primer, €32, works as a nutrient-rich eyebrow primer that can lock in your other brow products while keratin and soy proteins nourish brow hairs, and Lancôme Cils Booster Lash Revitalizing Serum, €47, contains 4 amino acids for conditioned lashes that mascara will glide on to. Closer to home, brow stylist Kim O’ Sullivan, purveyor of excellent brows for over 20 years, has poured her expertise into three brow styling staples with her new brand Brow Aid, including The S.O.S Brow & Lash Recovery Protein Mask, €33, with vitamins and castor oil for an absorbing and hydrating mask that restores and strengthens hairs. You won’t believe your eye (lashes).
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