‘If one of my friends told me they wanted to be single forever, I’d quietly wonder how they might get a mortgage’
‘If one of my friends told me they wanted to be single forever, I’d quietly...

Emily Kielthy

Clever (and totally reversible) home updates to transform your space
Clever (and totally reversible) home updates to transform your space

Megan Burns

Here’s whats waiting for you in Penneys
Here’s whats waiting for you in Penneys

Holly O'Neill

‘My partner moved in and I feel like it’s changed everything’
‘My partner moved in and I feel like it’s changed everything’

Shayna Sappington

Twitter has officially turned on Chrissy Teigen for derogatory comments she made to a 16-year-old
Twitter has officially turned on Chrissy Teigen for derogatory comments she made to a 16-year-old

Sarah Finnan

Goodbye, adult acne: Rosie Huntington-Whiteley reveals her hero skincare routine
Goodbye, adult acne: Rosie Huntington-Whiteley reveals her hero skincare routine

Shayna Sappington

8 delicious dinners that you can make with minimal ingredients
8 delicious dinners that you can make with minimal ingredients

Shayna Sappington

Image / Fashion

This Unretouched Beach Body Ad Is All Kinds Of Brilliant


by Jeanne Sutton
25th Jun 2015
blank

Swimsuits For All Unretouched Swimsuit Campaign

We’re in the midst of Last Minute Bikini Body Ready Tips season, and we’re weary as hell. Sorry, but doing a gazillion planks and push ups and squats when we’re trying to squirrel away money for an Airbnb in a country that didn’t exist when we were born, by working all the time, doesn’t leave us much time to take our thighs as seriously as the weight-shaming industry would like us to. Which is why this unretouched swimsuit campaign is all kinds of fabulous.

Swimsuits For All and model Denise Bidot have teamed up to create an unretouched video that is garnering all sorts of praise for its use of a stunning woman and its avoidance of the photoshop tools. It’s empowering, it’s pretty, and it’s real.

Personally, this writer wants to screw open a box of fizzy wine in celebration of the fact we’re finally seeing stretch marks in an advertisement that encourages women to strip off. As the tagline says ?Be unapologetically you. #BeachBodyNotSorry?

Also Read

jumpsuits
FASHION, SHOPPING
10 jumpsuits for a relaxed but stylish spring vibe

If months at home has left you wondering how you ever put an outfit together, you’re not alone — enter these easy to wear jumpsuits

By Megan Burns

blank
premium FASHION, SHOPPING
Lynn Enright: ‘With spring’s arrival, I’m finally ready to go back to real clothes’

Lynn Enright senses new beginnings, and a sign that she should start perusing bikinis online.

By Lynn Enright

blank
FASHION
5 fashion secrets from seriously stylish women

Want to dress to be your best? Follow these tips...

By Marie Kelly

bike outfits
FASHION, SHOPPING
Cute bike outfits for picnics and trips outside your 5km

If you’re travelling on two wheels, we’ve put together some stylish outfits that won’t get in your way.

By Megan Burns

The women who celebrate individual style
premium FASHION, SHOPPING
It’s time to kick back against conformity and gloom, and celebrate individual style

Fabulous style is a celebration of being alive. Let’s dress ourselves happy again.

By Rose Mary Roche

blank
FASHION
GALLERY: 15 iconic wedding dresses we still love now

    With Kate Middleton and Prince William celebrating 10...

By Jennifer McShane

blank
FASHION, BEAUTY
The weekend shopping fix: sustainable haircare, throw-on dresses and turf candles

By Holly O'Neill