Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’
Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’

Sarah Gill

Celebrate 30 years of Barretstown at their special gala this September
Celebrate 30 years of Barretstown at their special gala this September

IMAGE

Garden accessories to blend your indoor and outdoor spaces this summer
Garden accessories to blend your indoor and outdoor spaces this summer

Megan Burns

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This Howth home has been given a bright, airy refurb
This Howth home has been given a bright, airy refurb

Megan Burns

A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired details
A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired...

Megan Burns

A stylist’s guide to chic beach cover-ups
A stylist’s guide to chic beach cover-ups

Sinead Keenan

The IMAGE Father’s Day Gift Guide
The IMAGE Father’s Day Gift Guide

Holly O'Neill

Modern food and wellness expert Aisling Larkin on her life in food
Modern food and wellness expert Aisling Larkin on her life in food

Sarah Gill

Women in Sport: Para-cyclist Richael Timothy
Women in Sport: Para-cyclist Richael Timothy

Sarah Gill

Image / Fashion

This Unretouched Beach Body Ad Is All Kinds Of Brilliant


By Jeanne Sutton
25th Jun 2015
This Unretouched Beach Body Ad Is All Kinds Of Brilliant

Swimsuits For All Unretouched Swimsuit Campaign

We’re in the midst of Last Minute Bikini Body Ready Tips season, and we’re weary as hell. Sorry, but doing a gazillion planks and push ups and squats when we’re trying to squirrel away money for an Airbnb in a country that didn’t exist when we were born, by working all the time, doesn’t leave us much time to take our thighs as seriously as the weight-shaming industry would like us to. Which is why this unretouched swimsuit campaign is all kinds of fabulous.

Swimsuits For All and model Denise Bidot have teamed up to create an unretouched video that is garnering all sorts of praise for its use of a stunning woman and its avoidance of the photoshop tools. It’s empowering, it’s pretty, and it’s real.

Personally, this writer wants to screw open a box of fizzy wine in celebration of the fact we’re finally seeing stretch marks in an advertisement that encourages women to strip off. As the tagline says ?Be unapologetically you. #BeachBodyNotSorry?