Endometriosis: ‘I was accused of starving myself and over-exercising’
Endometriosis: ‘I was accused of starving myself and over-exercising’

Amanda Cassidy

6 trending summer sandals that make every outfit look polished
6 trending summer sandals that make every outfit look polished

Holly O'Neill

Everything we know about the ‘Hocus Pocus 2’ movie so far
Everything we know about the ‘Hocus Pocus 2’ movie so far

Sarah Gill

Searching for something new to listen to? Here are 7 Irish podcasts to add to your rotation
Searching for something new to listen to? Here are 7 Irish podcasts to add to...

Sarah Gill

This Georgian terrace in Booterstown has been turned into a stylish family home with plenty of storage
This Georgian terrace in Booterstown has been turned into a stylish family home with plenty...

Megan Burns

Take a tour of this tranquil Scandi-inspired Kinsale home
Take a tour of this tranquil Scandi-inspired Kinsale home

Megan Burns

This is not a drill: Paul Mescal and Andrew Scott have been cast in the film adaptation of Taichi Yamada’s ‘Strangers’
This is not a drill: Paul Mescal and Andrew Scott have been cast in the...

Sarah Gill

Want to embrace the good weather? Here are 5 of the best destination hikes around Ireland
Want to embrace the good weather? Here are 5 of the best destination hikes around...

Sarah Gill

Why you should ‘say yes’ to a pre-loved wedding dress (and where to buy one!)
Why you should ‘say yes’ to a pre-loved wedding dress (and where to buy one!)

Sarah Finnan

This stunning Georgian home on sale for €1.85 million is next to one of Sligo’s best surf spots
This stunning Georgian home on sale for €1.85 million is next to one of Sligo’s...

Megan Burns

Image / Fashion

This Unretouched Beach Body Ad Is All Kinds Of Brilliant


By Jeanne Sutton
25th Jun 2015
This Unretouched Beach Body Ad Is All Kinds Of Brilliant

Swimsuits For All Unretouched Swimsuit Campaign

We’re in the midst of Last Minute Bikini Body Ready Tips season, and we’re weary as hell. Sorry, but doing a gazillion planks and push ups and squats when we’re trying to squirrel away money for an Airbnb in a country that didn’t exist when we were born, by working all the time, doesn’t leave us much time to take our thighs as seriously as the weight-shaming industry would like us to. Which is why this unretouched swimsuit campaign is all kinds of fabulous.

Swimsuits For All and model Denise Bidot have teamed up to create an unretouched video that is garnering all sorts of praise for its use of a stunning woman and its avoidance of the photoshop tools. It’s empowering, it’s pretty, and it’s real.

Personally, this writer wants to screw open a box of fizzy wine in celebration of the fact we’re finally seeing stretch marks in an advertisement that encourages women to strip off. As the tagline says ?Be unapologetically you. #BeachBodyNotSorry?