Chrissy Teigen admits she “was a troll” after bullying scandal
Chrissy Teigen admits she “was a troll” after bullying scandal

Jennifer McShane

You won’t believe it, but the house everyone is obsessed with in Netflix’s Master of None is actually a set
You won’t believe it, but the house everyone is obsessed with in Netflix’s Master of...

Megan Burns

This 18th-century coach house in Wexford has had the most extraordinary renovation
This 18th-century coach house in Wexford has had the most extraordinary renovation

IMAGE Interiors & Living

Everything you need to know about ‘In the Heights’
Everything you need to know about ‘In the Heights’

Sarah Finnan

Lynn Enright: Should I have had a lockdown passion project?
Lynn Enright: Should I have had a lockdown passion project?

Lynn Enright

Tess Daly says she swears by this non-invasive, anti-ageing treatment
Tess Daly says she swears by this non-invasive, anti-ageing treatment

Shayna Sappington

Hunza G, the celebrity-favourite swimwear, has landed in Ireland
Hunza G, the celebrity-favourite swimwear, has landed in Ireland

Holly O'Neill

4 brilliant new books that are perfect summer reads
4 brilliant new books that are perfect summer reads

Jennifer McShane

‘The Crown’ star Emma Corrin reveals the ‘unusual’ way she was cast as Princess Diana
‘The Crown’ star Emma Corrin reveals the ‘unusual’ way she was cast as Princess Diana

Sarah Finnan

This Mauritian egg & rice dish will add panache to your Monday
This Mauritian egg & rice dish will add panache to your Monday

Meg Walker

Image / Fashion

That Waistband


by IMAGE
22nd Mar 2014

Calvin Klein have been making great underwear since time memorial, and now they’re winning the social media game. Last month they launched the #mycalvins campaign and it’s a mystery as to how Instagram is still standing. Calvin Klein targeted over 100 digital influencers with free goods and asked for endorsement selfies. The beautiful answered in their droves. Miranda Kerr, Lara Stone, Poppy Delevingne, Vanessa Hudgens, the blogger Man Repeller and Jordan Stenmark have been getting artistically half naked, while Kendall Jenner posted her contribution over the weekend and reportedly broke Instagram by garnering over a million likes in three days. Well played.  

Calvin Klein also have a team in their HQ curating the hot plebs joining in the online conversation. Check out the campaign here.  

Jeanne Sutton @jeannedesutton

Also Read

Penneys
FASHION, SHOPPING
Here’s whats waiting for you in Penneys

Did you get an elusive appointment or are you planning an early morning visit when Penneys reopens next week? In the meantime, hold tight by browsing the new season collection.

By Holly O'Neill

H&M X Brock Collection
FASHION
H&M x Brock Collection dreamy new collection drops tomorrow

Our wardrobes are about to get a serious upgrade thanks...

By Sarah Finnan

blank
REAL-LIFE STORIES, FASHION, OFF THE CUFF
“When I used to dream of transitioning, I thought I’d wear short skirts and high heels”

Sometimes choosing an outfit is simply about getting dressed, but...

By Sophie White

Arnotts
CULTURE, FASHION
Arnotts to exhibit iconic fashion worn by Princess Diana, Audrey Hepburn, Marilyn Monroe and more

This June, a showcase of some of the most famous...

By Holly O'Neill

blank
FASHION, SHOPPING
Striped shirts are the staple to see you through summer

By Holly O'Neill

wardrobe organiser apps
FASHION
The apps to digitally organise your wardrobe like Cher in Clueless

By Holly O'Neill

summer earrings
FASHION, SHOPPING
Summer earrings to brighten up any outfit

With the weather all over the place, we might not have packed away our jumpers just yet, but these cheerful earrings will add a sunny vibe.

By Megan Burns