Head Chef at Dela Shannon Di Cola Schiano on her life in food
Head Chef at Dela Shannon Di Cola Schiano on her life in food

Sarah Gill

Women in Sport: Cork gaelic and camogie star Hannah Looney
Women in Sport: Cork gaelic and camogie star Hannah Looney

Sarah Gill

This modern Dublin home with incredible views is on the market for €1.95 million
This modern Dublin home with incredible views is on the market for €1.95 million

Sarah Finnan

The vintage shops to know, according to the Irish style set
The vintage shops to know, according to the Irish style set

Sarah Gill

The tiny favours economy: why you should definitely ask your neighbour for a cup of sugar
The tiny favours economy: why you should definitely ask your neighbour for a cup of...

Roe McDermott

Take a tour of this stunning perfumers house, nestled between the trees in West Cork
Take a tour of this stunning perfumers house, nestled between the trees in West Cork

Amanda Kavanagh

Fortified fairytales: European destinations to add to your summer bucket list
Fortified fairytales: European destinations to add to your summer bucket list

IMAGE

A summer feast: 3 recipes from Killruddery House in Wicklow
A summer feast: 3 recipes from Killruddery House in Wicklow

IMAGE

This West Cork seaside home with a luxe interior is on the market for €895,000
This West Cork seaside home with a luxe interior is on the market for €895,000

Megan Burns

Sonia Deasy: A week in my wardrobe
Sonia Deasy: A week in my wardrobe

Sarah Finnan

Image / Fashion

That Waistband


By IMAGE
22nd Mar 2014

Calvin Klein have been making great underwear since time memorial, and now they’re winning the social media game. Last month they launched the #mycalvins campaign and it’s a mystery as to how Instagram is still standing. Calvin Klein targeted over 100 digital influencers with free goods and asked for endorsement selfies. The beautiful answered in their droves. Miranda Kerr, Lara Stone, Poppy Delevingne, Vanessa Hudgens, the blogger Man Repeller and Jordan Stenmark have been getting artistically half naked, while Kendall Jenner posted her contribution over the weekend and reportedly broke Instagram by garnering over a million likes in three days. Well played.  

Calvin Klein also have a team in their HQ curating the hot plebs joining in the online conversation. Check out the campaign here.  

Jeanne Sutton @jeannedesutton