That Waistband

Calvin Klein have been making great underwear since time memorial, and now they’re winning the social media game. Last month they launched the #mycalvins campaign and it’s a mystery as to how Instagram is still standing. Calvin Klein targeted over 100 digital influencers with free goods and asked for endorsement selfies. The beautiful answered in their droves. Miranda Kerr, Lara Stone, Poppy Delevingne, Vanessa Hudgens, the blogger Man Repeller and Jordan Stenmark have been getting artistically half naked, while Kendall Jenner posted her contribution over the weekend and reportedly broke Instagram by garnering over a million likes in three days. Well played.  

Calvin Klein also have a team in their HQ curating the hot plebs joining in the online conversation. Check out the campaign here.  

Jeanne Sutton @jeannedesutton