In a world where we all probably take ourselves slightly too seriously, the megastar that is Celine Dion is somewhat of a revelation. Once primarily associated with a certain Titanic theme song, she won over a whole new legion of fans following the death of her beloved husband Reneé in 2016. She was the epitome of elegance; gracefully grieving the sad passing of the love of her life – she had known him since she was just 12-years-old.
What you may not necessarily have associated her with was fashion. Who knew that she and knee-high, haute couture boots were a sartorial match made in heaven? In 2017, she was the belle of Paris Fashion Week – even gaining the much coveted Anna Wintour seal of approval. She approached fashion in 2017 with a new found enthusiasm, putting some fun back into it, all pure emotion and applause – and it’s what sets her apart from women in the industry half her age. Anyone can wear couture, but few can pull it off with such enjoyment.
Should it surprise us then that the singer has decided to launch a fashion label? And not just any fashion label; one that is for children and which celebrates gender-neutrality. The name, Célinununu, even we can barely pronounce, but a quick glance at the website shows that she means business. It boasts an entire 70-piece range of impressive gender-neutral clothing choices for kids, from newborns up to 14-years-old.
“CELINUNUNU lets children choose outside stereotypes and norms so they can bring from within their own tastes and preferences. We help them feel free, creative, inspired, respectful of one another and happy in the world.”
She encourages people to look beyond gender cliches when it comes to children’s clothing, letting them express themselves freely via the outfits they choose to wear, rather than boxing them based on gender ‘norms.’
She said the range was inspired by her sons during a trip to Disneyland – “I thought they were going to go for the big superheroes. They were looking at princesses. And they all wanted to be Minnie Mouse -“, and Dion told CNN that this made her stop using traditional gender labels and inspired her to create the clothing collection.
I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. – Céline xx…https://t.co/wYoqnDhIIE#celinununu @celinununu pic.twitter.com/HWeO54h4NT
— Celine Dion (@celinedion) November 13, 2018
Oh, and did we mention it comes with its own glorious ad? In true Celine Dion style. The best bit? It depicts her being arrested before she turns to the camera and says, “it’s okay – I’m Celine Dion.”
It makes me want to shop the entire range right now.