Coleen Rooney's Penneys' collection feels genuinely considered, seriously wearable, and starts at €9. We were at the launch. Here's everything you need.
There are celebrity collaborations, and then there are collections that feel like they were pulled straight from your own head. ‘By Coleen’ is Coleen Rooney’s new range with Primark and it’s going straight into our wardrobes. It’s wearable, and genuinely covetable, but most importantly, it’s filled with pieces you’ll actually reach for on a Tuesday morning.
Coleen’s whole ethos with this collection is clothes that work “from the school run to meetings, lunch or football training”. The collection feels like a natural fit, especially when you hear Coleen talk about it. “Primark has been part of my life for years,” she told us. “I’ve always believed you don’t need to spend more to look great.” (The collection runs from €9 to €36.)
We were lucky enough to be at the launch event in London and have already picked our edit of the absolute must-haves – including the piece that Coleen wore when she sat down with Dominique for an exclusive interview for IMAGE The Motherload (coming March 10).
The White Tie Poplin Shirt, €18
A classic white shirt is the backbone of any decent wardrobe, but this one has an additional thoughtful detail of a tie fastening.
The Lace Trim Chocolate Tee, €10
This chocolate brown colour is bang on trend, it’s rich, versatile, and flattering on pretty much everyone.
The Half Zip in Khaki, €18
The khaki half zip is smart enough to look intentional but casual enough that you’ll wear it constantly. It’s also made in the softest material known to man.
The Black Scuba Gilet, €20
The funnel neck on this gilet makes it feel super cool. Throw it over a white shirt, a hoodie, or under a jacket, and suddenly you look pulled together.
The Barrel Jeans in Mid Blue, €20
Barrel jeans are having a moment, and this mid-blue pair hits the brief. The relaxed, slightly rounded leg is flattering in a way you might not expect if you haven’t tried the shape yet.
The White Patch Pocket Jacket, €28
This is our favourite piece from the whole collection. It’s crisp and contemporary outerwear that goes with everything. Coleen wore this, paired with the barrel jeans, when she sat down with Dominique to record IMAGE The Motherload, and she looked effortlessly beautiful in it. We might buy two.
The ‘By Coleen’ collection is available in stores on Tuesday, March 10. You can also shop via Click & Collect. Prices start from €9.
Our exclusive interview with Coleen on IMAGE The Motherload drops on March 10, wherever you get your podcasts.
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