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WATCH: Supervalu’s ad is a reminder of all the things we hold dear


by Jennifer McShane
11th Nov 2020

It’s been hard to get into the festive swing of things this year, but Supervalu’s newly released Christmas ad is a reminder of all the things we hold dear during the Christmas season 


It’s simple and sweet; a young boy anxiously asking his parents if He’ll arrive, thanks to the impact of Covid-19. He helps decorate the tree, make signs with his sister, naturally with fairy lights so that the man in question will find his way.

“Is he definitely coming?” he anxiously asks, while his parents reassure.

“You just gotta believe,” affirms his wise young friend.

It’s all about hope and the importance of togetherness this year. Things may be a little different, but we have one another and not much else matters after that.

We were in tears by the end.

Watch it below:


Read more: That time of year: Christmas FM’s songwriter contest is back

Read more: ‘Under review’: Confusion over Government’s possible Covid restrictions for Christmas

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