L’Oréal Ireland to donate 77,000 hygiene products to Irish frontline workers

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L’Oréal Ireland have announced that their family of brands will donate 50,000 hygiene products and hand sanitisers to frontline healthcare workers in Ireland and over 27,000 hand sanitisers to frontline pharmacy and grocery staff in a bid to support those serving Ireland in the fight against the coronavirus pandemic.

Garnier Pure Active hand sanitiser in production

In partnership with In Kind Direct and Blue Light Card, L’Oréal will be providing 40,000 body wash, hand creams, conditioner, shampoo and skincare products to hospital workers in Ireland. L’Oréal will distribute 10,000 La Roche Posay-manufactured hand sanitisers to frontline healthcare workers. Garnier will give 27,000 free bottles of the new Garnier Pure Active Hand Sanitiser Gel to independent pharmacies throughout Ireland, Dunnes Stores and Boots Ireland helping to protect themselves from COVID-19.

“At L’Oréal we feel a strong sense of responsibility to support relief efforts for the most vulnerable during this unprecedented crisis,” says Vismay Sharma, L’Oréal UK and Ireland Country Managing Director. “The frontline healthcare workers and retail staff are doing an incredible job looking after the sick and providing essential products and services to communities. We feel honoured to be able to provide them with hand sanitisers and key hygiene products. We believe in the beauty of community and are proud to contribute to the needs of our heroic NHS and HSE staff, and those on the retail frontlines across the UK and Ireland.”

L’Oréal distribution center

L’Oréal Ireland has also announced that they have frozen the payments of their most vulnerable and small-sized customers in their distribution network, including hair salons, until their businesses resume. Additionally, L’Oréal Ireland has shortened its payment times for small suppliers who have been most exposed to this economic crisis.

The L’Oréal family includes L’Oréal Paris, Garnier, Kiehl’s, Lancôme, Urban Decay, YSL, House 99, L’Oréal Paris Men Expert, La Roche-Posay, CeraVe, Vichy, Roger and Gallet, Baxter of California, Kerastase, Redken, Matrix and Decleor.

Photography by L’Oréal.

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