It's the affordable skincare range that targets our main skin issues: acne, sun damage and ageing. But what's in the asap skincare range and should we put these ingredients on our skin?
If we have a problem with any part of our body – our hand, leg, head – we go to the doctor.
So why when it comes to problems with our skin, do we spend heaps of money and time in the skincare aisle of a store to find a solution?
When it comes to our skin, it's worth doing the research and finding products with long-lasting results.
That's why we've turned to cosmeceuticals – products with active ingredients such as AHAs, vitamin C, vitamin A and antioxidants that target specific skin problems and promote younger, fresher and healthier-looking skin.
Cosmeceuticals are medical grade serums and creams that are scripted to you by a skin clinic, compared to cosmetics that you buy over the counter.
And premium skincare doesn't have to mean high-end prices. Since last year, Australian skincare range, asap, is available in stockists nationwide, and follows the ethos of simple, effective, affordable.
Head of education at asap skincare, Shelley Mulvihill, tells image.ie that there are three key issues Irish women and men want to fix when it comes to skin: ageing, sun damage and acne.
"Acne is a big one for the younger market, and you'll find that millennials will want instant results. More mature women and men are often seeking help with sun-damaged skin having never used SPF in their younger years. Then we have clients suffering from premature ageing and pigmentation concerns," she says.
asap has 23 products that target all skin concerns for both women and men, says Shelley.
asap's B Serum for instance contains a blend of ingredients to target acne and anti-ageing for all skin types.
The brand was first developed to battle the harsh climate in Australia, and quickly expanded into a worldwide trade secret used by skincare professionals.
When you book a skin consultation in one of the asap-approved stockists – find your nearest one here – the asap skin coaches will set you up on your skin journey. They teach you how to exercise your skin with treatments and to do your own home care.
Your skin may need to start off gently with the medically graded product, but in four weeks you should start to see results says Shelley.
From soothing gels to revitalising body scrubs, to cleansers and moisturisers, asap covers all bases. It has also developed a mineral make-up to complement your new skincare routine, called asap pure.
asap skin products use environmentally friendly ingredients, with no parabens, mineral oil, SLS/SLES, artificial fragrances, synthetic dyes, plastic microbeads or animal derivatives and are not tested on animals.
All photos: asap skincare