What I Spend at Christmas: The 37-year-old digital marketer earning €25k who isn’t buying presents for her siblings
What I Spend at Christmas: The 37-year-old digital marketer earning €25k who isn’t buying presents...

IMAGE

Christmas jumpers you’ll want to wear year-round, not just for one night
Christmas jumpers you’ll want to wear year-round, not just for one night

Holly O'Neill

Dakota Johnson gave Olivia Colman her first tattoo and we’re going to need more details
Dakota Johnson gave Olivia Colman her first tattoo and we’re going to need more details

Sarah Finnan

4 turnkey-ready family homes in Dublin, Cork, Galway & Donegal for less than €300k
4 turnkey-ready family homes in Dublin, Cork, Galway & Donegal for less than €300k

Lauren Heskin

A mother’s story: The loss of a son, a premature baby girl and the reality of the NICU
A mother’s story: The loss of a son, a premature baby girl and the reality...

Jennifer McShane

WIN a festive hamper full of Lily O’Brien’s chocolates
WIN a festive hamper full of Lily O’Brien’s chocolates

IMAGE

Meghan Markle has won another battle with the tabloids
Meghan Markle has won another battle with the tabloids

Megan Burns

8 non-traditional Christmas movies we always watch during the festive season
8 non-traditional Christmas movies we always watch during the festive season

Jennifer McShane

A man’s fertility diary: ‘When will it be my turn to tell the lads some good news?’
A man’s fertility diary: ‘When will it be my turn to tell the lads some...

IMAGE

The IMAGE Advent Calendar has arrived with LOTS of prizes to give away
The IMAGE Advent Calendar has arrived with LOTS of prizes to give away

IMAGE

Image / Agenda / Breaking Stories

David Attenborough joins Instagram with a call to save the world


By Holly O'Neill
24th Sep 2020
David Attenborough joins Instagram with a call to save the world

Sir David Attenborough has joined Instagram at 94 with a call to save the world


Sir David Attenborough has joined Instagram for the first time, sharing a debut post to warn that “the world is in trouble.”

“I am making this move and exploring this new way of communication to me because, as we all know, the world is in trouble,” he said on his first Instagram post. “Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on. But we know what to do about it. That’s why I’m tackling this new way, for me, of communication.”

Over the next few weeks, he will be recording messages “to explain what the problems are and how we can deal with them.”

Sir David’s collaborators Jonnie Hughes and Colin Butfield are managing his account. They wrote, “David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we’re helping to run this account.”

Jonnie Hughes and Colin Butfield have worked with Sir David on A Life On Our Planet, Sir David’s forthcoming book and Netflix documentary which will be reflections on his career and his firsthand experience of the decline of the environment.

David Attenborough: A Life On Our Planet will launch on Netflix on October 4 and the book is published on October 1.

Check out David Attenborough’s first Instagram post below.

 

View this post on Instagram

 

A post shared by A Life On Our Planet (@davidattenborough) on

Photography by BBC.

Read more: Yellow wind and rainfall warnings in place for some counties this morning

Read more: Gigi Hadid and Zayn Malik welcome a baby girl

Read more: There’s no pandemic fashion at London Fashion Week