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‘Your voice doesn’t have to be perfect – it just has to be used, loudly and effectively.’‘Your voice doesn’t have to be perfect – it just has to be used, loudly and effectively.’
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‘Your voice doesn’t have to be perfect – it just has to be used, loudly and effectively.’

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by Jennifer McShane
10th Jan 2026
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Jeanne McDonagh, CEO of The Open Doors Initiative, was named Diversity & Inclusion Leader of the Year at the IMAGE PwC Businesswoman of the Year Awards 2025. Here, she reflects on finding her voice, leading with empathy, and why true inclusion impacts more than just the workplace.

Under Jeanne McDonagh’s leadership, The Open Doors Initiative has helped over 130,000 people from marginalised communities access work, education and entrepreneurship since 2018. Starting as an in-house project while Jeanne was head of Society and Engagement at Diageo, it has grown into one of Ireland’s most impactful social enterprises, working with more than 130 public and private partners.

From early advocacy roles and communications work to a key role in the Yes Equality campaign, Jeanne’s career has always centred around access and justice. Today, as a CEO who only gave her first public speech in her forties, she is a passionate example of how experience, empathy and tenacity can create powerful social change — and how workplaces can transform lives when inclusion becomes action, not optics.

“I never thought I’d be a CEO,” she says. “I didn’t do my first public speaking event until I was in my forties, and now I do it all the time. I think if you follow work that you’re passionate about, it’ll come good in the end.”

Winning [Diversity & Inclusion Leader of the Year at the IMAGE PwC Businesswoman of the Year Awards 2025] was a bit overwhelming, to be honest. You don’t do this work expecting recognition. You’re focused on removing barriers and helping people move forward. It felt like a moment for everything we, the team and board, had achieved. And having a wonderful participant in the room celebrating with me made a huge difference — someone who had benefited from our work and given so much to it.

It began with “how can we do more?” We saw that people facing exclusion needed real, practical pathways into education, entrepreneurship and employment. The early work through the Refugee Learning for Life programme in Diageo showed the level of talent and potential that was being overlooked. Once others began to see that too, the momentum built very quickly.

It became clear this couldn’t stay within one company. Minister for Equality David Stanton gave us the impetus to do more. It needed space to grow, supported by my leaders, Oliver Loomes and Liam Reid, who allowed me to use my work time to develop it, and once it had solidity, it took off. I went solo the day before the first lockdown — so that was a challenge! But it has all worked out well, and Diageo are still a key supporter of our work.

Encouragement helped me find my voice. Mentors and colleagues believed in me long before I believed in myself. I didn’t speak in public until long after I had turned 40, and the first time was a mess! But necessity played a part. When you advocate for people who have no one and no contacts or supports, you realise you have to stand up. It doesn’t have to be perfect. Your voice just has to be used — and loudly and effectively.

Once I started speaking about inclusion, I realised it wasn’t really about me — it was about the people whose stories needed to be told. That changed everything. I speak and live with integrity, and that makes all the difference.

Every part of my career shaped how I lead. Communications taught me clarity and nerve. Politics taught me patience and how to navigate systems and build contacts. Advocacy taught me courage, especially when progress feels slow. And all of it taught me to listen first, then barge in. I am not subtle!

True collaboration is people showing up honestly and being willing to learn. It’s not performative. It’s practical. Being open to getting things wrong and staying committed anyway. When organisations put impact before optics and really invest in social value, that’s when real change happens.

We lead on Corporate Social Justice in Ireland – by dint of existing, a company can affect so many communities around it – its own employees, board, stakeholders, clients and the community in which it resides, as well as wider society. That is real power in terms of policy, societal betterment and in so many other ways, and must be used for good.

One moment I’ll never forget was meeting a group of Afghan men and women we supported over four years ago. They came with almost nothing, and their resilience was extraordinary. Watching them learn new languages and skills, find jobs and rebuild their lives reminded me how powerful inclusion can be.

One of them lived with me for eight months, and that opened my mind to new cultures, religions and ways of being. At Christmas, we have a full table of people from this community — a mix of turkey and Afghan food! I’m so much the better for the experience and have so many friends as a result.

Once I started speaking about inclusion, I realised it wasn’t really about me — it was about the people whose stories needed to be told. That changed everything.

When someone finally gets a fair chance, the effects are immediate. Confidence grows, families stabilise, and people feel seen. And that spreads into workplaces and communities. Inclusion creates a ripple effect. It doesn’t just change their life — it changes their family, their confidence, their whole community.

With my bipolar condition, I have to watch out for certain times of the year, when I have bad highs or lows. I walk a lot, I spend time with friends who support me, and I step back when I need to. The work itself also keeps me motivated. When someone reaches a milestone — a first job or qualification — it reminds me why this work matters.

I’d love to see inclusion treated as a core business priority, not an add-on. More accessibility, more accountability, and more listening to lived experience would make a huge difference. And more flexibility — people’s lives are complex. Workplaces that understand that will be stronger. Companies also need to have more bravery. The ones that make real progress are willing to stretch beyond what’s comfortable and not see difference, but shared humanity.

What surprised me most was how quickly things grew once people began to get involved. The goodwill and enthusiasm have been remarkable. With our partners, we’ve helped over 130,000 underrepresented people since we began. It showed me that when something is built and welcomed with empathy, people want to be part of it.

I’d tell my younger self to trust herself more. Stop doubting yourself so much. You’re capable of more than you think. You don’t need all the answers to take a step forward. And don’t shy away from your own voice. You may be considered a thorn in the side of those who have different priorities — but that’s even more reason to push on to do the right thing.

We’re interviewing each of our outstanding winners from the IMAGE PwC Businesswoman of the Year Awards 2025. To hear more about their career journeys, expert insights, and more, visit image.ie/pwc.

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