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The Year of the Mouse: Gucci goes to Disneyland in new campaign


by Erin Lindsay
03rd Jan 2020

Photography Harmony Korine, Creative Direction Alessandro Michele

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Gucci sent its models to the happiest place on earth for their new Disney-themed campaign


The words ‘Gucci’ and ‘Disneyland’ aren’t exactly ones you’d expect to see in the same sentence, but one of 2020’s first fashion campaigns has seen the two together in perfect sartorial harmony.

Looking towards Chinese New Year (kicking off on January 25), Gucci Creative Director Alessandro Michele is celebrating the Year of the Mouse early, with the world’s most famous rodent himself.

The new collection, which is available today from Gucci online, features Micky Mouse on many of its pieces, along with the iconic Gucci monogrammed logo, and the brand’s notable vintage-style aesthetic.

In the campaign, models including Earl Cave, Ni Ni and Zoë Bleu head to Disneyland to show off their 2020 attire. In a promotional video for the shoot, the stars ride the Teacups, dance with the marching band and are guided around the Magic Kingdom by Micky himself.

And their outfits? Just as joyful as the location. As always, Gucci stuns with its granny-chic look, with tweed cardigans, headscarves, sweater vests and loafers all made to look fresh and youthful as ever. We particularly have our eye on the floral reversible bomber jacket — which will set you back €2,800.

Check out the shoot in full above, and our five favourite pieces from the collection here.

IMAGE loves…

Gucci Disney

Disney x Gucci reversible bomber jacket, €2,800

 

Gucci Disney

Disney x Gucci silk scarf, €350

 

Gucci Disney

Disney x Gucci wool cardigan, €1,300

 

Gucci Disney

Disney x Gucci large suitcase, €4,900

 

Gucci Disney

Disney x Gucci oversize bowling shirt, €650


Read more: 15 questions to ask yourself before buying a new item of clothing

Read more: The state of the fashion trend: Do they still exist or matter?

Read more: Keep it classic: 14 timeless capsule pieces to buy in the Christmas sales

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