Inside these incredible four-bedroom new builds in the heart of Ranelagh, on the market from €1.65 million
Inside these incredible four-bedroom new builds in the heart of Ranelagh, on the market from...

Lauren Heskin

‘It was devastating’: Ellen DeGeneres, toxic work environments and a too-late apology
‘It was devastating’: Ellen DeGeneres, toxic work environments and a too-late apology

Jennifer McShane

Need some light relief? Here are some of our favourite dogs photographed in IMAGE Interiors
Need some light relief? Here are some of our favourite dogs photographed in IMAGE Interiors

Lauren Heskin

Life-changing stories: ‘Guide dog Nina is my guardian angel. She shows me the way’
Life-changing stories: ‘Guide dog Nina is my guardian angel. She shows me the way’

Amanda Cassidy

What to bake this weekend: Raspberry and lemon swirl rolls
What to bake this weekend: Raspberry and lemon swirl rolls

Shayna Sappington

‘When I menopaused I got no support, no guidance. Every bit of help I got, I got it myself’
‘When I menopaused I got no support, no guidance. Every bit of help I got,...

Helen Seymour

Reeling in the year: The 10 viral lockdown-defining moments that restored our faith in humanity
Reeling in the year: The 10 viral lockdown-defining moments that restored our faith in humanity

Sarah Finnan

Image / Fashion

15 questions to ask yourself before buying a new item of clothing


by Edaein OConnell
30th Dec 2019
blank

Trying to become more conscious of your spending (and your ecological footprint)? Here are 15 questions to ask yourself before making your way to the till


Black Friday has come and gone. We are now devoid of the need to shop, finally. The majority of us have made some worthwhile purchases like a new TV or a really good coat. While others may have made some bad decisions when it comes to investments.

It’s very easy to get sucked into the vacuum of discounts and cheap tat so nobody can be blamed for giving in to temptation. However, all of us have an obligation to be more aware. As we all know, fashion is one of the world’s biggest pollutants. Tonnes of clothing waste goes to landfill each year and as consumers, we continue to add to this amount.

We need to be more considered in our sartorial choices. Buying exclusively sustainable and ethical fashion can be quite expensive and though we may like to think it to be true, not everything needed can be found in a vintage store.

Buy less but buy better

So, when it comes to shopping habits, one of the best mantras to repeat is this: buy less but buy better.

When you do decide to shop, really think about what you are buying and why you are choosing it. Trends come and go and when they exist in your wardrobe they do the same. Often we buy without thinking about the quality or the fit – usually, we buy without even considering if it goes with any other item in our wardrobe.

To help you with your new shopping journey, we have compiled a list of 15 questions you should ask yourself before you make a purchase. You don’t have to ask yourself the full 15 (unless you want to be standing in a shop for 2 hours) but the minimum number should be five. If you are churning a negative answer to even one, you shouldn’t buy the item.

Now, go forth and buy less but much better.

Questions

  1. Can I afford this?
  2. Is it good quality?
  3. Is it worth the price?
  4. Will this go with other pieces in my wardrobe?
  5. Where can I wear it to?
  6. Do I have something similar already?
  7. If it wasn’t on sale/discounted would I still buy it?
  8. Does it fit me properly or will I have to make alterations?
  9. Will I be able to pass this down to my daughter?
  10. What’s the cost-per-wear ratio?
  11. Do I absolutely love this piece?
  12. Do I actually need this or am I impulse buying?
  13. Does this align with my personal style or is it just a trend?
  14. Will I still want to buy this in a year’s time?
  15. Can I think of five occasions off the top of my head where I will wear this?

Image: Becoming Minimalist 


Read more: Meet the young, cool creative reimagining traditional Irish knitwear

Read more: One and done: 10 long-sleeve maxi dresses that are chic and warm

Read more: Vintage Christmas jumpers – 18 styles to buy for winter 2019

Also Read

blank
FASHION, SHOPPING
Denim Daze: shop the shoot from the new issue of IMAGE

Long-awaited brighter days call for a refresh of our perennial favourite – denim. As we head out into the spring sunshine, our mood this season is ready to play, with sporty silhouettes and a relaxed vibe.

By Holly O'Neill

blank
FASHION, SHOPPING
All your favourite brands now make loungewear — these are the chicest of the bunch

By Holly O'Neill

summer earrings
FASHION, SHOPPING
Summer earrings to brighten up any outfit

With the weather all over the place, we might not have packed away our jumpers just yet, but these cheerful earrings will add a sunny vibe.

By Megan Burns

Marianne Smyth
FASHION, SHOPPING
Marianne Smyth, aka @smythsisters, on her essential summer wardrobe staples

Meet IMAGE.ie's new fashion columnist, Marianne Smyth, aka @smythsisters.

By Holly O'Neill

Anine Bing x Terry O'Neill
FASHION
Anine Bing launches new collection inspired by 90s fashion ‘it girl’ Kate Moss

By Sarah Finnan

blank
FASHION, IRISH DESIGN
Helen Cody showed us how to make a face mask at home in six simple steps

Helen Cody is one of the most celebrated and recognised...

By IMAGE

The women who celebrate individual style
premium FASHION, SHOPPING
It’s time to kick back against conformity and gloom, and celebrate individual style

Fabulous style is a celebration of being alive. Let’s dress ourselves happy again.

By Rose Mary Roche