First photo released of The Crown’s Imelda Staunton as Queen Elizabeth
First photo released of The Crown’s Imelda Staunton as Queen Elizabeth

Jennifer McShane

‘After 12 years of rejections, I owe my writing career to these three things’
‘After 12 years of rejections, I owe my writing career to these three things’

Amanda Cassidy

Ryan Reynolds and Blake Lively’s first date sounds adorably awkward
Ryan Reynolds and Blake Lively’s first date sounds adorably awkward

Lauren Heskin

7 brilliantly uplifting films worth watching this weekend
7 brilliantly uplifting films worth watching this weekend

Jennifer McShane

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

Calling all biscuit lovers! We’re giving away a hamper of Maltesers biscuits
Calling all biscuit lovers! We’re giving away a hamper of Maltesers biscuits

Lauren Heskin

Would you tell a friend if they’d gone overboard with Botox or fillers?
Would you tell a friend if they’d gone overboard with Botox or fillers?

Amanda Cassidy

What to make this weekend: A grown-up ice-cream sundae
What to make this weekend: A grown-up ice-cream sundae

Meg Walker

How to stop procrastinating what you know you have to face
How to stop procrastinating what you know you have to face

Niamh Ennis

Step off the hamster wheel of dieting: an in-depth guide to intuitive eating
Step off the hamster wheel of dieting: an in-depth guide to intuitive eating

Melanie Morris

Image / Fashion

Versace: An Ode To The Iconic Fashion House


by Erin Lindsay
01st Mar 2018
blank

Last night saw the first episode of the eagerly anticipated ‘American Crime Story: The Assassination of Gianni Versace’ air on BBC. The story follows the untimely death of the iconic designer, delving into the psychology of his killer Andrew Cunanan and how Gianni’s sister Donatella handled taking over the business and maintaining its status as one of the most iconic fashion houses of all time.

 Penelope Cruz as Donatella Versace

The first episode immediately mirrored the spirit of the Versace brand; opulent, dramatic and visually sumptuous. Every detail, from the interior of Gianni’s Miami mansion to Donatella’s descent from a private jet in leather and gold, was a reminder of just how iconic the house’s “look” was, and is.

The brand was born in 1978, when Gianni presented his first womenswear collection, having worked as a freelance designer in Milan for six years. A debut menswear collection followed, as did Donatella’s first boutique in Via Della Spiga in Milan. Within 10 years, Versace had become a household name and the brand was worth more than $800 million.

Edgar Ramirez as Gianni Versace

The iconic Medusa logo, exaggerated and feminised by Gianni himself, represents much of the fashion house’s influences; Greek design, femininity, strength, luxury. The designs themselves were always about being over the top; whether they were technicolour plaid puff skirts or chunky gold earrings brushing off sharp black shoulder pads.

And it was not only the designs themselves that cemented Versace’s reputation. The way in which Gianni cultivated pop culture meant the brand became synonymous with it. Gianni led the way in the “Runway Revolution” of the 1990s using faces like Campbell, Crawford, Schiffer, Bruni and Christiansen to help expand the brand. Gianni also designed for some of the biggest names in music at that time, including Elton John, Michael Jackson and Prince. Dressing pop icons also helped propel the brand to iconic status.

Versace has always been known as a family-oriented business. When Gianni was alive, he was widely renowned as a genius of design, while his sister Donatella acted as his muse and critic. Their brother Santo handled the commercial side of the brand. After Gianni’s death, it was announced that Donatella would become head of design, while Santo became CEO.

Gianni famously said “In the past, people were born royal. Nowadays, royalty comes from what you do,” and he certainly incorporated this concept of royalty into his brand. In a way, everything about Versace was “modern royalty”; the family, the models, his elaborate designs.

For Versace’s SS18 show, Donatella took the opportunity to celebrate Gianni’s life and work. The runway was filled with the house’s iconic prints and silhouettes from the 80s and 90s, finishing with the very same supermodels who elevated the brand in the 1990s.

Image: Versace SS18 via YouTube

Also Read

Mary Kate and Ashley Olsen
FASHION
Mary-Kate and Ashley Olsen have given a rare interview about their ‘discreet’ life

“We were raised to be discreet people.”Mary Kate and Ashley Olsen had global fame as the most mass-marketed teenagers on...

By Holly O'Neill

summer earrings
FASHION, SHOPPING
Summer earrings to brighten up any outfit

With the weather all over the place, we might not have packed away our jumpers just yet, but these cheerful earrings will add a sunny vibe.

By Megan Burns

crochet top
FASHION
Gigi Hadid’s €40 crochet top has summer written all over it

Gigi Hadid was seen donning a pastel yellow crochet top from Mango… so safe to say we’ve all added it...

By Sarah Finnan

blank
REAL-LIFE STORIES, FASHION, OFF THE CUFF
“When I used to dream of transitioning, I thought I’d wear short skirts and high heels”

Sometimes choosing an outfit is simply about getting dressed, but other times it’s about so much more. Sophie White talks...

By Sophie White

blank
FASHION
4 comfy yet chic outfit ideas for this 2021 outdoor summer

Are you really squeezing into high-waisted jeans and a bodysuit now that life has returned to semi-normality? Definitely not. But...

By Edaein OConnell

blank
FASHION, SHOPPING
The 6 trending sandal styles of summer to shop now

Dad sandals, trek sandals, thong sandals and more – meet the trending sandals of summer to shop now. Soon, there...

By Holly O'Neill

pyjama sets
FASHION, SHOPPING
Summer sleepwear pyjama sets for a cooling, comfortable sleep

Cooling pyjama sets for chic sleeps on sweltering nights.In the spirit of manifesting warmer weather, we’ve created an edit of...

By Holly O'Neill