Here’s what you can snap up in Søstrene Grene stores right now
Here’s what you can snap up in Søstrene Grene stores right now

Megan Burns

Check out every shade of Glossier Ultralip, the new balm and lip tint hybrid
Check out every shade of Glossier Ultralip, the new balm and lip tint hybrid

Holly O'Neill

Hungry? This colourful sweet potato salad can be whipped up in a flash
Hungry? This colourful sweet potato salad can be whipped up in a flash

Meg Walker

‘She didn’t murder anybody’: Linda Martin weighs in on Nadine Coyle’s infamous Passportgate 20 years on
‘She didn’t murder anybody’: Linda Martin weighs in on Nadine Coyle’s infamous Passportgate 20 years...

Sarah Finnan

“When I used to dream of transitioning, I thought I’d wear short skirts and high heels”
“When I used to dream of transitioning, I thought I’d wear short skirts and high...

Sophie White

I scream, you scream: Global shortage of Cadbury flakes spells trouble for 99 ice creams
I scream, you scream: Global shortage of Cadbury flakes spells trouble for 99 ice creams

Sarah Finnan

Increased lawlessness among teens needs compassion, not admonishment
Increased lawlessness among teens needs compassion, not admonishment

Amanda Cassidy

Image / Fashion

Topshop Respond To Complaints About ?Ridiculously Shaped? Mannequin


by Jeanne Sutton
29th Jul 2015
blank

We all know mannequins aren’t exactly the most realistic depiction of women’s bodies. Behind every immaculate window is a shiny plastic mould of a body with clothes fitting thanks to strategically placed clothes pegs. However, sometimes these ‘models? can go a little bit too far, and even trigger harmful body image thoughts among shoppers.

A customer in Bristol decided she had enough of the BS when she was in Topshop this week, so she snapped a photo of one mannequin in particular and wrote a Facebook post, which went viral, about why she was angry. Here’s Laura Berry’s post where she railed against the expectations such images were placing on women. ?Every day I am surrounded by strong women and men who struggle with the daily battle of body image,? she wrote. ?A subject which is now even covered by schools nationwide, educating the young on the reality of a human body and how unrealistic many photoshopped images are. So let me get to the point, I’d love to hear how you can justify the ridiculously tiny mannequin in your Bristol Cribbs Causeway store? We come in all shapes and sizes. There is absolutely nothing wrong with being the size you naturally are.?

Here’s the post in its entirety.

Dear Topshop, having been paid yesterday, I decided to spoil myself by purchasing a new pair of my favourite Jamie…

Posted by Laura Kate Berry on?Wednesday, 22 July 2015

The shop responded pretty speedily to Berry by posting on her page, and in a super mature manner that quelled the spreading internet anger.

“We think it’s important to showcase a healthy size image, from the choice of models used in campaigns, to the stories featured online and on the blog. For some background, the mannequin you saw in store is supplied by a company that has been working with lots of different retailers for the past 30 years. This particular style is used in small number of our stores and is based on a standard UK size 10. The overall height (187cm) is taller than the average girl and the form is stylised to have more impact in store.?

Topshop admitted that although the mannequin was based on a size 10, it was an exaggerated version and ?not meant to be a representation of the average female body?. The company justified this decision on the grounds that because ‘mannequins are solid fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily?.

While that is a little bit uncomfortable to read, Topshop has said it will stop using these unrealistic mannequins completely and is ?not placing any further orders on this style of mannequin? and apologised for not living ?up to the levels of service that we aim to deliver.?

Via The Guardian

 

Also Read

fashion documentaries
FASHION
8 documentaries all fashion-lovers will adore

We may not have the Met Gala as we’ve come...

By Jennifer McShane

Penneys
FASHION, SHOPPING
Here’s whats waiting for you in Penneys

Did you get an elusive appointment or are you planning an early morning visit when Penneys reopens next week? In the meantime, hold tight by browsing the new season collection.

By Holly O'Neill

blank
REAL-LIFE STORIES, FASHION, OFF THE CUFF
“When I used to dream of transitioning, I thought I’d wear short skirts and high heels”

Sometimes choosing an outfit is simply about getting dressed, but...

By Sophie White

blank
FASHION
GALLERY: 15 iconic wedding dresses we still love now

    With Kate Middleton and Prince William celebrating 10...

By Jennifer McShane

blank
FASHION, SHOPPING
Denim Daze: shop the shoot from the new issue of IMAGE

Long-awaited brighter days call for a refresh of our perennial favourite – denim. As we head out into the spring sunshine, our mood this season is ready to play, with sporty silhouettes and a relaxed vibe.

By Holly O'Neill

summer earrings
FASHION, SHOPPING
Summer earrings to brighten up any outfit

With the weather all over the place, we might not have packed away our jumpers just yet, but these cheerful earrings will add a sunny vibe.

By Megan Burns

pyjamas as clothes
FASHION
Get in, we’re going shopping: Laura Whitmore makes a convincing case in favour of the pyjamas-as-clothes debate

Pyjamas as actual clothes? Count us in. As Laura Whitmore...

By Sarah Finnan