This spacious five-bedroom Cork City home is on the market for €1.1million
This spacious five-bedroom Cork City home is on the market for €1.1million

IMAGE

Imposter syndrome: ‘For some, it marks the beginning of sabotaging hard-fought careers’
Imposter syndrome: ‘For some, it marks the beginning of sabotaging hard-fought careers’

Niamh Ennis

Supper Club: Naan, three ways
Supper Club: Naan, three ways

Sarah Finnan

This Galway self-build is a combination of striking architecture and stylish touches
This Galway self-build is a combination of striking architecture and stylish touches

Nathalie Marquez Courtney

A once-bland Dublin apartment has been imbued with a film director’s discerning aesthetic thanks to a thoughtful renovation
A once-bland Dublin apartment has been imbued with a film director’s discerning aesthetic thanks to...

Megan Burns

Robyn Flanagan: A week in my wardrobe
Robyn Flanagan: A week in my wardrobe

Robyn Flanagan

A modest extension has created a feeling of light and spaciousness in this Balbriggan semi-d
A modest extension has created a feeling of light and spaciousness in this Balbriggan semi-d

Megan Burns

Inside the glittering Dublin home of jewellery designer, Chupi Sweetman-Durney
Inside the glittering Dublin home of jewellery designer, Chupi Sweetman-Durney

Megan Burns

Lightbulb moments: How I gained control of my energy usage
Lightbulb moments: How I gained control of my energy usage

IMAGE

Social Pictures: The launch of JYSK’s 2024 garden collection
Social Pictures: The launch of JYSK’s 2024 garden collection

Sarah Gill

Image / Fashion

The 2016 Pirelli Calendar Is Empowering And Beautiful


By Jennifer McShane
30th Nov 2015
The 2016 Pirelli Calendar Is Empowering And Beautiful

2015 has seen one or two events occur that might give us reason to hope that society could be veering away from the one-dimensional, sexist way it frequently paints women in various publications. Infamous titles of the lads? mags era, FHM and Zoo, both ceased trading recently, and Playboy announced the end of their naked centrefolds.

Now the Pirelli calendar, known for its portrayals of unrealistic, unattainable images of the ?perfect? female form (usually fronted by an equally flawless celebrity figure), has opted for a sharp change of direction for its 2016 edition. Previously labelled as outdated and objectifying thanks to its many nude portraits, it made what many have called an ?inspirational departure? and instead of models, it will feature candid portraits of powerful, motivational women, including the likes of Serena Williams, Amy Schumer and Patti Smith.

Patti Smith
Patti Smith

Shot by acclaimed photographer Annie Leibovitz, the line-up also includes Fran Lebowitz, Yoko Ono, Tavi Gevinson, Ava DuVernay, Natalia Vodianova, Agnes Gund, Kathleen Kennedy, Mellody Hobson, Shirin Neshat, and Yao Chen.

Pirelli unveiled their new concept highlighting these 13 influential women from all different backgrounds and achievements today. Leibovitz noted that the Italian company was the driving force behind the departure. “They came to me with the mandate that they would like to do something different,? she said.

Leibovitz’s powerful and candid black and white photographs, shot in her New York studio in May last year were described by Pirelli CEO, Marco Tronchetti Provera, as ?a calendar based on the equality of women all around the world.?

Actress, Yao Chen
Actress, Yao Chen

The shift from shooting models to such women is a huge statement for the brand – especially when you consider that last year’s theme for the collector’s calendar was ?fetish?.

Russian model and charity founder, Natalia Vodianova added, ?I was very moved by her [Leibovitz’s] vision of the calendar. Society is moving towards embracing all kinds of women and empowering them further to do more, to say more, to be stronger, and I’m very happy for Pirelli calendar that it’s going in that direction.?

The calendar features only two nude photographs (significantly less than previous years) of sports star Serena Williams and comedian Amy Schumer, who joked that she ?forgot the memo? about keeping her clothes on.

?I’m 34, and everything is about to drop, so let’s get a shot of it while it’s still up there,? said Schumer.

Even Leibovitz found the experience moving, saying: ?I felt more empowered with every shot we took.?

Serena Williams
Serena Williams

The company’s new vision sends out an undoubtedly strong message: ignore the warped idea?of industry perfection, embrace your individuality, excel in your field and you will (rightfully) be celebrated for doing so.

Let’s hope that competitive publications take a leaf out of the calendar’s pages and set about featuring female images, which aim to inspire, rather than objectify.

Via Harper’s Bazaar

Sold out!