Simone Rocha for J Brand

J Brand has become synonymous with luxury denim that gives you a bump that can stop traffic. It encapsulates that fashion holy-grail that is ‘the perfect pair of jeans’. So J Brand’s announcement of an upcoming collaboration with Simone Rocha comes as an affirmation both of the brand and of Simone’s ascension up the designer ladder. CEO of the company Jeff Rudes talked of Simone as having formed a strong aesthetic very quickly, describing her “maturity and sense of direction as a designer [are] unparalleled for her generation” We are excited to see the Simone vision take over that gorgeous denim and see what she does with it.

Roisin Agnew @Roxeenna