19th Jun 2019
If you love online shopping but feel conflicted at the cost to the planet, Net-a-Porter have come with the perfect remedy, with their new sustainability platform.
Online luxury shopping giant Net-a-Porter has joined the sustainable fashion movement with a new platform dedicated to ethically sourced designer goods. Net Sustain showcases all the sustainable products available on Net-a-Porter in a dedicated Edit, and shines a light on designers that are consistently doing their part in the fight for more sustainable fashion.
The edit only contains pieces that meet at least one of five key attributes that Net-a-Porter have set to recognise sustainable fashion. The factors are based on human, animal and environmental welfare, and align with internationally recognized best practices in the fashion and beauty industries.
- Locally made: The brand must have at least 50% of its products manufactured in its own community or country, investing in the local economy and its people.
- Craft and community: The products showcase exceptional artisnal skills or techniques that adhere to fair trade principles. They fall under certifications including Fairtrade, Fair for Life, The World Fair Trade Organisation, and Fair Trade Certified.
- Considered materials: The products take a considered approach to sourcing materials and ingredients, falling under certifications such as the Global Organic Textiles Standard, Organic Content Standard, Cotton Made in Africa, and Better Cotton Initiative.
- Considered processes: The products are made using environmentally conscious processes or technologies, that supports the health of environment, worker and wearer.
- Reducing waste: The brands make a special focus on waste reduction in their pieces, either using regenerated or upcycled materials, or innovative strategies in packaging. Certifications included in this category include the Global Recycle Standard, Recycled Claim Standard, Cradle to Cradle and more.
Brands such as Stella McCartney and Mother of Pearl have been featured in the edit, with each piece marked as falling under one or more of the five Net Sustain categories. We’ve already set our sights on some of the Mara Hoffman and Stine Goya pieces, and can’t wait to watch as more get added to the platform.
Related: Fabrics to avoid and embrace if you want to make more sustainable fashion choices
The IMAGE Edit: Net Sustain
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