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Image / Fashion

This sustainable fashion brand is like Reformation, but without the hefty price tag 


By Freya Drohan
08th Apr 2019
This sustainable fashion brand is like Reformation, but without the hefty price tag 
With its distinctive e-commerce styling and clothes made from deadstock fabric, sustainable fashion brand Nobody’s Child is just like everyone’s favourite eco-friendly US fashion label, but with prices starting at only €7.
This is one of a new crop of brands making it easier to make better fashion choices. The online retailer’s ethos revolves around “changing fashion, one dress at a time”. Just like its ‘competition’ – Missguided, Boohoo, Pretty Little Thing et al – the outfitter is committed to delivering up-to-date trends, but with a greater focus on ethical standards.
As per its mission statement, the brand is committed to helping people “shop with a conscience” by using deadstock fabrics in most of its collections. Leftover fabric is in turn donated to fashion colleges in a bid to reduce waste. Nobody’s Child also works solely with factories that comply with non-negotiable standards (fair wages, good working conditions, workers’ rights etc) and actively encourages a conversation around sustainability via its social channels and brand messaging.
 
 Offering sustainable clothes without compromising on style, Nobody’s Child is a brand making it so much easier for us to look and feel good. Every trend from tie-dye and polka dots to jumpsuits and bodysuits features on the website. Scroll down to get a peep at the pieces we’re *adding to cart* .