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IMAGE

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Image / Fashion

This sustainable fashion brand is like Reformation, but without the hefty price tag 


by Freya Drohan
08th Apr 2019
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With its distinctive e-commerce styling and clothes made from deadstock fabric, sustainable fashion brand Nobody’s Child is just like everyone’s favourite eco-friendly US fashion label, but with prices starting at only €7.
This is one of a new crop of brands making it easier to make better fashion choices. The online retailer’s ethos revolves around “changing fashion, one dress at a time”. Just like its ‘competition’ – Missguided, Boohoo, Pretty Little Thing et al – the outfitter is committed to delivering up-to-date trends, but with a greater focus on ethical standards.
As per its mission statement, the brand is committed to helping people “shop with a conscience” by using deadstock fabrics in most of its collections. Leftover fabric is in turn donated to fashion colleges in a bid to reduce waste. Nobody’s Child also works solely with factories that comply with non-negotiable standards (fair wages, good working conditions, workers’ rights etc) and actively encourages a conversation around sustainability via its social channels and brand messaging.
 
 Offering sustainable clothes without compromising on style, Nobody’s Child is a brand making it so much easier for us to look and feel good. Every trend from tie-dye and polka dots to jumpsuits and bodysuits features on the website. Scroll down to get a peep at the pieces we’re *adding to cart* . 

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