Purple is beauty’s shade of the season
Purple is beauty’s shade of the season

Holly O'Neill

10 off-beat Irish wedding venues that should be on your radar
10 off-beat Irish wedding venues that should be on your radar

Sara Kennedy

Our favourite Irish coffeeshops outside of Dublin
Our favourite Irish coffeeshops outside of Dublin

Sarah Gill

Step inside artist Lola Donoghue’s Mayo studio and gallery space
Step inside artist Lola Donoghue’s Mayo studio and gallery space

Sarah Gill

IMAGE staffer Helen Conway shares her ‘little bites of pleasure’
IMAGE staffer Helen Conway shares her ‘little bites of pleasure’

IMAGE

The must-see pieces from the Stella McCartney H&M Collection
The must-see pieces from the Stella McCartney H&M Collection

Holly O'Neill

Our favourite red carpet looks from past IMAGE PwC Businesswoman of the Year Awards
Our favourite red carpet looks from past IMAGE PwC Businesswoman of the Year Awards

Edaein OConnell

Arann McCormack talks photography, freelance life and cultural touchstones
Arann McCormack talks photography, freelance life and cultural touchstones

Sarah Gill

These are the 10 most wanted fashion items of 2026 so far
These are the 10 most wanted fashion items of 2026 so far

Edaein OConnell

This Wicklow home manages to marry its impressive scale with intimate cosiness
This Wicklow home manages to marry its impressive scale with intimate cosiness

IMAGE

Image / Fashion

How To Make White Look Anything But Bridal


By Marie Kelly
26th Jan 2018
How To Make White Look Anything But Bridal

Navy may be the new black according to Christian Dior, but white is the hottest neutral of the new season. This year, it’s not about when you wear white, but how you wear it, and designers have dictated head to toe. Now, a trend like head-to-toe white can seem like a chilling prospect, but worn with care, it offers a softer, more relaxed approach to modern dressing. Although a palette-cleansing, back-to-basics aesthetic, it is, nonetheless, probably the one look of the new season with the most rules. The trick to looking pale and interesting, rather than bland and boring, is to mix tones and textures and opt for a streamlined or sporty silhouette – both feel modern and grown-up and have no Holy Communion or bridal associations. Look to labels such as Daks, Jil Sander and Jacquemus for inspiration. There’s nothing saccharine about these clean-cut shapes and sharp detailing.

Daks SS18

Jil Sander SS18

Jacquemus SS18

Isabel Marant SS18

Layering tones of cream and sugar, biscuit and vanilla will add interest and defnition to your outfit, as will a mix of textures – butter-soft leather with cashmere, velvety silk with earthy linens. Then throw in a couple of spring’s favourite micro-trends (cut-out details, fringing and asymmetric hems) and you’ll be white on for spring.

Shop the look

Cable knit sweater, €79.95; ecru pleated skirt, €39.95 (reduced from €99.95): both at Massimo Dutti

High neck wool jumper, €50 (reduced from €99); wool skirt with folded detail, €50 (reduced from €99); both at Cos

Short sleeve sweatshirt, €9.99 at Zara