The 10 key biohackers you should have on your radar
The 10 key biohackers you should have on your radar

Melanie Morris

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This light-filled home along the Wild Atlantic Way is on the market for €850,000
This light-filled home along the Wild Atlantic Way is on the market for €850,000

Sarah Finnan

Sequel expectations from a Devil Wears Prada purist
Sequel expectations from a Devil Wears Prada purist

Sarah Gill

My Career: Artist Clare Henderson
My Career: Artist Clare Henderson

Sarah Finnan

Review: A riverside wellness break in the heart of Mayo
Review: A riverside wellness break in the heart of Mayo

Lauren Heskin

Everything you need to know about face yoga
Everything you need to know about face yoga

IMAGE

Introducing IMAGE Active: Connect, Move, Thrive
Introducing IMAGE Active: Connect, Move, Thrive

IMAGE

Weekend Guide: 8 events happening around Ireland
Weekend Guide: 8 events happening around Ireland

Sarah Gill

Step inside textile artist Nicola Henley’s dreamy Co Clare farmhouse
Step inside textile artist Nicola Henley’s dreamy Co Clare farmhouse

Marie Kelly

Image / Fashion

Kate Wears New Dress, Crashes Website


By Jeanne Sutton
16th Jan 2015
Kate Wears New Dress, Crashes Website

Kate Middleton is one of fashion’s biggest names. One royal-by-marriage appearance in a designer frock and the free advertising across every tabloid and news website imaginable is invaluable. Remember that navy Issa dress she wore when announcing her engagement to Prince William? The company became a household name in the frenzied aftermath. Such is Kate’s sartorial influence that the term the ?Kate Effect? has even been coined. The effect is basically a guaranteed wait list, headlines, and a host of new fans for the lucky brand.

This time round Madderson, a British maternity and womenswear label, received the Duchess of Cambridge’s patronage. It was the first time the 33-year-old wore the label and within 24 hours the navy wool shift ?Naomi? dress had sold out and the website crashed for a few hours. Good day of business. It’s especially great to see an unknown label being given such attention – we suspect their Facebook fan count will rise significantly from the current figure of 820… And Madderson is produced in the UK – great show of patriotism on everyone’s part.

A photo posted by Hello Hair Hydrating Mask? (@ohhellohair) on Jan 15, 2015 at 9:27pm PST

The Duchess wore the now famous dress while visiting Barlby primary school yesterday where she was attending the opening of a new art room. The dress was ideal fit for the five months pregnant Duchess who always tends towards simple cuts. She teamed the outfit with her usual simple pumps and a pair of simple black opaques. The sensibility of the whole ensemble was offset by the flirty pink tweed hemline and little pocket flaps.

Kate’s style of late has been undergoing subtle changes. Last November it was revealed her personal assistant Natasha Archer was promoted to the role of stylist. Ever since skirts have been a tiny bit shorter – in spite of reported commands from the Queen that they become more ‘respectable’ – and there was even some sheer paneling action with a Temperley London number.

So mums to be, would you be willing to waitlist for some Madderson?

Follow Jeanne Sutton on Twitter @jeannedesutun