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There’s a good reason this emotional Christmas ad has already been viewed by millions
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3-Step LUSH (and healthy) carrot cake pancakes for the brunch of your dreams
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Meet Paula Rowan, the Irish designer behind the fabulous ‘House of Gucci’ gloves
Meet Paula Rowan, the Irish designer behind the fabulous ‘House of Gucci’ gloves

Sarah Finnan

11 celebrity books to read (that are actually good)
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H&M’s festive homeware range is giving us plenty of Christmas decorating ideas
H&M’s festive homeware range is giving us plenty of Christmas decorating ideas

Megan Burns

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Things nobody tells you about being pregnant at Christmas
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The demand for homebirth is increasing – meet the women choosing to do it
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Image / Fashion

Kate Wears New Dress, Crashes Website


By Jeanne Sutton
16th Jan 2015
Kate Wears New Dress, Crashes Website

Kate Middleton is one of fashion’s biggest names. One royal-by-marriage appearance in a designer frock and the free advertising across every tabloid and news website imaginable is invaluable. Remember that navy Issa dress she wore when announcing her engagement to Prince William? The company became a household name in the frenzied aftermath. Such is Kate’s sartorial influence that the term the ?Kate Effect? has even been coined. The effect is basically a guaranteed wait list, headlines, and a host of new fans for the lucky brand.

This time round Madderson, a British maternity and womenswear label, received the Duchess of Cambridge’s patronage. It was the first time the 33-year-old wore the label and within 24 hours the navy wool shift ?Naomi? dress had sold out and the website crashed for a few hours. Good day of business. It’s especially great to see an unknown label being given such attention – we suspect their Facebook fan count will rise significantly from the current figure of 820… And Madderson is produced in the UK – great show of patriotism on everyone’s part.

The Duchess wore the now famous dress while visiting Barlby primary school yesterday where she was attending the opening of a new art room. The dress was ideal fit for the five months pregnant Duchess who always tends towards simple cuts. She teamed the outfit with her usual simple pumps and a pair of simple black opaques. The sensibility of the whole ensemble was offset by the flirty pink tweed hemline and little pocket flaps.

Kate’s style of late has been undergoing subtle changes. Last November it was revealed her personal assistant Natasha Archer was promoted to the role of stylist. Ever since skirts have been a tiny bit shorter – in spite of reported commands from the Queen that they become more ‘respectable’ – and there was even some sheer paneling action with a Temperley London number.

So mums to be, would you be willing to waitlist for some Madderson?

Follow Jeanne Sutton on Twitter @jeannedesutun