28th Jun 2019
Disclaimer: Pink catwalk and lavender field not included*
In celebration of his label’s tenth year, Simon Porte Jacquemus staged the ultimate ode to both his millennial fan base and his native country France.
The designer sent 65 looks down an impossibly picturesque runway in Provence, heralding the arrival of next season’s must-haves (think tiny bags and even more pink gingham) in the process.
Let me just state two things before we go any further: The Frenchman, who has been credited with bringing a much-needed fresh and youthful aesthetic to Paris Fashion Week, is self-taught and was merely 19-years-old when he launched his label.
There’s no such thing as an overnight success, especially in fashion, so it’s no surprise that the brand is only really coming to the fore since the Spring Summer 2018 collection was picked up by e-commerce giants such as Net-A-Porter and Moda Operandi.
Having gone from strength to strength, thanks to high profile fans and major fashion moments (last season’s giant raffia bag Le Grande Baci gets an honourable mention here), this week’s anniversary show showed that there’s nothing stopping the brand in its ascent to the top.
From oversized and slouchy tailoring in vivid colours to updates on classic accessories like straw bags and hats: here’s how to work the new-new French Girl look.
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The opportunities to engage your children as well-dressed props are infinite. Tell us one parent who hasn’t melted over a mini baby pumpkin costume or a pair of tiny Adidas Stan Smiths. We'll wait.