#IWD21: Maryam Paruk set up a small business to recognise Ireland’s cultural diversity

Dominique McMullan

Lynn Enright: ‘With spring’s arrival, I’m finally ready to go back to real clothes’

Lynn Enright

Is marketplace feminism stealing the limelight from real female-driven issues?

Amanda Cassidy

Women-led charities and social enterprises to support this IWD and beyond

Amanda Kavanagh

‘The industry is on its knees’: Wedding planners call for more clarity and support from...

Jennifer McShane

#IWD21: Therese Wright’s wellness doll takes children’s worries

Dominique McMullan

IWD: 8 Irish women in the beauty business on what their biggest failure taught them

Holly O'Neill

#IWD21: Sharon Keilthy is on a mission to promote sustainable play

Eoin Higgins

5 essential supports for female entrepreneurs in Ireland

Erin Lindsay

Image / Fashion

Digital Superstars: The Instagram Kids Edit

by Niamh ODonoghue
28th Dec 2016

No, we’re not talking about the never-ending debate on whether to put pictures of your kids online; we’re talking about how Instagram is the?go-to place to find inspiration for your children’s wardrobes and bedrooms. There are some truly gorgeous newly launched brands choosing the prettiest of all social platforms to showcase their wares.



YOUNGHEARTS.IE?is an online store set up by two Irish sisters?and their edit on what’s cool for kids is totally spot on. Their Insta feed is fab, and the clothes they stock are a delightfully monochromatic relief from mainstream stores.


Kid Store Powerscourt Shopping Centre

KID STORE DUBLIN is a bricks and mortar store in Dublin’s Powerscourt Centre, where you can find all the things a trendy kid needs – again, more monochrome merged with cool prints and other design-led loveliness. Their Insta feed is endlessly scrollable.


CISSY WEARS is a London based kids? concept store that, at the moment?is popping up in Liberty (can you get cooler?). Favoured and championed by many a blogger, such as Irish ex-pat, Eimear?Varian Barry, the brand is the epitome of kiddo-chic for many a London mama.