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Image / Beauty

Winona Ryder Lands First Ever Beauty Campaign


by Jennifer McShane
08th Dec 2015
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Our favourite actress to come out of the nineties era was the one and only Winona Ryder. Undeniably talented, she landed almost every major part going in a movie until a media storm over a shoplifting incident in 2003 saw her career take a backseat; she had a few minor roles in the likes of Black Swan and Star Trek, but nothing close to the calibre of her early work. However, it seems like the wheels are slowly turning towards what we hope is the start of Ryder’s renaissance in the industry. Earlier this year, we reported that she had become Marc Jacobs’ latest muse – she starred in his autumn/winter 2015 fashion campaign – and there is even a rumoured starring role in an upcoming Netflix series, which intrigues us greatly.

It is with great pride (and pleasure) that I ‘leak’ this image from our upcoming 2016 MARC JACOBS BEAUTY campaign. Photographed here by David Sims and styled by Katie @kegrand, it stars my dear friend (of over two and a half decades), the stunningly beautiful and extraordinarily talented, Winona Ryder. Mesmerized by this image and her look- created by Diane @diane.kendal (using our fine liner eye crayon, velvet noir mascara and new nudes lipstick) and hair by Guido @guidopalau I am reminded of one of my all time favorite films: The Last Year at Marienbad. The flawless cool, elegant and timeless chic of actress Delphine Seyrig has long been a reference of mine. The force of the surreal calm, and painstaking fetishistic polish of this film and its heroine are truly ‘ON FLEEK’ and continues to inspire me to date. No one I know could exude the adjectives I’ve listed as perfectly as Winona does… She does not model the look she gets into the role- and exudes it! A brilliant mind, talent, and physical beauty like no other, I am delighted to share this image of Winona with my IG fans and followers today. I’ll follow this post with a few more MJ/WR images from our past- To see more of the campaign, stay tuned! #4everwinona #marcbeauty

A photo posted by Marc Jacobs (@themarcjacobs) on

The fashion muse has just landed another major campaign, once again via her pal Marc Jacobs, and this one is of a beauty nature. Ryder has just been announced as the face of Marc Jacobs’s Spring 2016 Beauty campaign and quite remarkably, this is her first ever cosmetic campaign, according to Allure. Some shots were purposely ‘leaked’ on Instagram and they quite stunning – does the woman ever age? She has a face made for beauty, so this initial campaign is a fantastic starting point.

Speaking of her involvement in the project, she said: “It’s fantastic, and it’s a huge honour. I don’t think I’ve ever done a beauty campaign before, so that’s very flattering. What I love about Marc is that we both have a very similar penchant for past eras and the history of fashion and culture. I’ve always loved the way that he incorporates all of that into his work without just ripping it off. I also love the people he chooses [to work with], because they’re so unique and so cool. He doesn’t go for the cookie-cutter woman, for lack of a better expression. To me, all of his muses are gorgeous but in a very unique and ageless way. It’s people from all different walks of this industry, whether it’s music or acting or people like Sofia [Coppola], who to me is just stunning.”

As if you needed another reason to love her, the Reality Bites actress revealed that she’s no pro when it comes to applying her make-up. “You would think that by now, with what I do, I would know how to apply makeup. But I’m actually quite terrible at it and very, very lucky that I don’t need to wear a lot in my everyday life. I’ve always just stuck to a tinted moisturiser.”

Ryder seems to be on a quietly confident roll at the moment, and we’re hoping that 2016?will be the year she bounces back.

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