Social Pictures: An evening of Spanish wine-tasting
Social Pictures: An evening of Spanish wine-tasting

IMAGE

A careful reconfiguration of this Victorian Belfast home added a roof terrace and a sleek kitchen
A careful reconfiguration of this Victorian Belfast home added a roof terrace and a sleek...

IMAGE Interiors & Living

Inside this urban London home, where all the rooms open onto a quiet courtyard
Inside this urban London home, where all the rooms open onto a quiet courtyard

IMAGE

My Life in Culture: Producer Oge Obasi
My Life in Culture: Producer Oge Obasi

Sarah Finnan

This Leitrim cottage on the market for €199,000 has a vibrant and colourful interior
This Leitrim cottage on the market for €199,000 has a vibrant and colourful interior

Megan Burns

Bestselling author Cathy Kelly: ‘You have to keep writing words you don’t like until you finally arrive at ones you do’
Bestselling author Cathy Kelly: ‘You have to keep writing words you don’t like until you...

Sarah Gill

‘My period cycle dominated my life, but then I started acupuncture’
‘My period cycle dominated my life, but then I started acupuncture’

Louise O Sullivan

Supper Club: Mixed veg dhal with cauliflower & spinach pakora
Supper Club: Mixed veg dhal with cauliflower & spinach pakora

Meg Walker

This quaint period property in Co Wicklow is on the market for €795,000
This quaint period property in Co Wicklow is on the market for €795,000

Sarah Finnan

My Career: Executive director of the Project Arts Centre Orla Moloney
My Career: Executive director of the Project Arts Centre Orla Moloney

Sarah Finnan

Image / Beauty

#IMAGEInspires: Doing Digital Beautifully: Una Tynan


By Holly O'Neill
10th Nov 2017
#IMAGEInspires: Doing Digital Beautifully: Una Tynan

To be successful in the beauty industry today, you need to embrace all things digital, from e-tailing to social media. Ahead of our eleventh IMAGE Businesswoman Of The Year Awards, we introduce the women who are leading the way forward.  Next up, Una Tynan.


THE GROUNDBREAKER

WHO: Una Tynan

WHAT: Founder of Blank Canvas Cosmetics

ESTABLISHED: 2011

PRODUCT: Irish women’s one-stop shop for professional quality beauty tools at an affordable price

In 2008, while Una Tynan was working as an academic administrator in a Dublin college, the first thoughts of an affordable beauty brand that wouldn’t compromise on quality entered her mind.

She had been teaching since 2000 and working in academia for five years, but her career began as a freelance make-up artist. A self-proclaimed beauty product addict in love with all things make-up, Una was ambitious to say the least, and keen to start a more creative role, in her own business.

Blank Canvas Cosmetics would mean a lot of commitment and dedication, but the biggest challenge would be funding. Starting a business at the height of a recession meant banks were not handing out loans, so Blank Canvas would have to be self-funded. Using her redundancy and savings, Una built the brand, but as it was a website, that created another hurdle. Without the funding to pay for blankcanvascosmetics.com to be created, Una had to teach herself coding and web design.

The humble roots of Blank Canvas Cosmetics started as a range of professional make-up brushes and has expanded today to become the first stop for beauty professionals and beauty lovers to buy affordable, excellent quality professional tools and make-up palettes. Make-up artists and influencers shouted about Blank Canvas until it became something of a national treasure, and if that sounds ridiculous, wait for it. The Pippa Palette, created by influencer Pippa O’Connor in 2015, is the perfect lesson in the power of social media and digital influence driving business sales. The Pippa Palette sold out in pre-sale within 24 hours. Reportedly, 150,000 Pippa Palettes have sold to date.

Determination and savvy digital skills have made Blank Canvas Cosmetics a household name among Irish women and for Una, the future of her beauty business is itself a blank canvas.


Meet the ultimate winners at the IMAGE Businesswoman of the Year Awards 2017, sponsored by Samsung, Kuehne + Nagel, Grant Thornton, The Loop and No 7 and proudly supported by Newstalk, Independent.ie, Enterprise Ireland and Marks & Spencer. Winners will be announced at a gala dinner, on Monday, November 20, at the Clayton Hotel, Burlington Road, Dublin 4.

SaveSave