Repeat after me: There is nothing wrong with not wanting a promotion

Colette Sexton

Are Buckingham Palace trying to smear Meghan Markle?

Jennifer McShane

WATCH: This powerful ad is going viral for its realistic depiction of breastfeeding

Jennifer McShane

Our pick of new-in homeware to bring that spring feeling into your home

Megan Burns

There were so many great small-space ideas in last night’s ‘Home of the Year’

Lauren Heskin

‘My 11-year-old daughter lost a dangerous amount of weight before I realised it was anorexia’


‘First-time fatherhood is like the flicking of a switch. Now you’re not. Now you are.’

Peter Crawley

Make the ultimate comfort food with this chicken and mushroom pie

IMAGE Interiors & Living

The time has come for women to talk about money


Image / Beauty

#IMAGEInspires: Doing Digital Beautifully: Oonagh O’ Hagan

by Holly O'Neill
03rd Nov 2017

To be successful in the beauty industry today, you need to embrace the digital stratosphere, from e-tailing to social media. Ahead of our eleventh IMAGE Businesswoman Of The Year Awards, we introduce the women who are leading the way forward.  Next up, IMAGE Magazine Entrepreneur of the Year 2016, Oonagh O’Hagan.


WHO: Oonagh O’Hagan

WHAT: Owner and managing director of Meagher’s Pharmacy Group


PRODUCT: Ireland’s leading online beauty destination

Upon completing her pharmacy degree in Trinity, Oonagh O’Hagan was searching for a place to intern before being allowed to become a practising pharmacist. In search of a tweezers, she wandered into the first pharmacy on her path – Meagher’s on Baggot Street – liked the look of it, and asked to serve her pre-reg year there. “The moment I walked into the pharmacy on Baggot Street to begin my internship, I fell in love; with the shop, the community, but most of all the customers. I could see huge potential.” Under the guidance of Pierce Meagher, whose family opened Meagher’s Pharmacy in 1921, Oonagh practised her trade and on her final day, asked Pierce to call her if he was ever selling. Four years later, the phone call came. With a student loan weighing on her, Oonagh pestered a man at the bank whose name she had picked up for a loan until he persisted and told her to bring in her business plan. So she took herself to Hodges Figgis, bought How to Write a Business Plan, and wrote it over the weekend. In 2001, Oonagh – in her late twenties – purchased the store from the Meagher’s family and decided to retain the family name.

When turnover and profits plummeted due to the recession and cuts forced on the pharmacy sector, instead of cutting costs or jobs, Oonagh found a different way to not just keep her business afloat, but to drive it forward. By launching the e-commerce site,, and collaborating with digital influencers and partners, she completely changed the business model from the conventional pharmacy to an innovative retail business with a strong digital strategy. With a strong focus on personal customer care, supporting the community and Irish brands, and the introduction of new innovative products, brands and services, from make-up, haircare and skincare to medicine, pregnancy care and men’s healthcare, Meagher’s Pharmacy is now one of the fastest growing pharmacy chains in Ireland with a team of 100 employees.

Aside from running her business, and with countless awards and accolades in the world of pharmacy (and our own IMAGE Magazine Entrepreneur of the Year 2016), Oonagh is involved in several organisations. She is acting chair on the Preliminary Proceedings Committee of the Pharmacy Regulator, The Pharmaceutical Society of Ireland. She sits on the wholesale board of United Drug Group Plc, the largest wholesaler to Irish Pharmacy. She’s on the strategic board for the School of Pharmacy & Pharmaceutical Sciences in Trinity College Dublin, and the finance committee in the Royal College of Surgeons. She’s also lead entrepeneur on Ireland’s Going for Growth Programme, supporting Irish female entrepreneurs.

Meet the ultimate winners at the IMAGE Businesswoman of the Year Awards 2017, sponsored by Samsung, Kuehne + Nagel, Grant Thornton, The Loop and No 7 and proudly supported by Newstalk,, Enterprise Ireland and Marks & Spencer. Winners will be announced at a gala dinner, on Monday, November 20, at the Clayton Hotel, Burlington Road, Dublin 4.

Also Read

pillow sprays
Pillow sprays to help you unwind and drift off to sleep

By Holly O'Neill

dyeing hair at home
A celebrity guide to styling, cutting and dyeing your hair at home

Though not all of us can have Ryan Reynolds on-hand for the home hair dye job or Bruce Willis wielding an electric razor.

By Holly O'Neill

The affordable bargains beauty editors swear by

Trust me, I’m a beauty editor And I’ve put in...

By Holly O'Neill

The best lipsticks to launch in 2021, from hydrating balms to creamy mattes

Looking for something new to lift your grey face? Meet the latest launches in lipsticks 

By Holly O'Neill

skincare ingredients
Breaking out? Meet the latest innovations in spot clearing

By Holly O'Neill

hair dye
A guide to bold and bright temporary home hair dye

By Holly O'Neill

Dermaplaning makes use of a small, sharp blade atop a long piece of plastic which is then used to gently shave downy vellus hair from different areas of the face
premium BEAUTY
And now Dermaplaning. When will it be okay for women to have hair?

Self-improvement is a seemingly never end task for the aspiring beautiful woman - but where is the breaking point?

By Kate Demolder

Dr Dennis Gross
This cult favourite peel now comes as a body exfoliator

Are you among the devotees of the cult of the...

By Holly O'Neill