Calling all beauty lovers: Fenty Beauty has just launched in Boots Ireland
10th May 2019
Do you struggle to find make-up that suits your skin tone and texture? Fear not. One of the world’s most diverse make-up ranges has just launched in Boots Ireland and on Boots.ie; enter Fenty Beauty by Rihanna…
Finding the perfect shade of foundation isn’t always easy. Finding the corresponding bronzer and highlight is harder still. Some are too yellow-toned, others too peachy; and if you’re a woman of colour, some brands don’t provide options at all.
Thankfully, Fenty Beauty – which has just launched in Boots Ireland today – is here to help.
Created by Barbados-native Rihanna, the Fenty Beauty range embraces diversity. “[It] was created for everyone,” she said. “For women of all ages, all sizes, all skin tones, all religions, all cultures; I want women to feel included”.
Now aged 31, Rihanna felt there was a void in the industry – one she knew she could fill by catering to women of all backgrounds. She is 100% involved in the creation process; focusing on a wide range of traditionally hard-to-match skin tones; creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, yet still deliver buildable coverage. The foundation is designed to “make skin look like skin”, no matter what level of coverage you choose.
Most importantly, Rihanna says it’s designed to inspire, saying, “Make-up is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform… Feel free to take chances, take risks, and dare to do something new or different,” she says.
Fenty launched in September 2017, but it’s been difficult for shoppers to get their hands on – that is, until now.
Our top picks
Fenty Beauty is now available on Boots.ie and in-store at Boots Blanchardstown. What’s more, customers who order online before noon can collect their products the next day at their local Boots store.
With all that in mind, here are some of our top picks available from Boots today…
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Available in 50 diverse shades, this foundation gives skin an instantly-smooth, shine-free finish that easily builds from medium to full coverage.
Fenty Beauty Pro Filt’r Instant Retouch Concealer
€25 from Boots
This creamy, long-wear, crease-proof liquid concealer is light-as-air; offering medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.
Fenty Beauty Killawatt Freestyle Highlighter Duo
€35 from Boots
This cream-powder hybrid formula instantly melts into the skin and blends with almost zero effort.
Fenty Beauty Gloss Bomb Universal Lip Luminizer
€17 from Boots
One luscious swipe of the Gloss Bomb wand delivers explosive shine, while conditioning shea butter enriches the lips from within. Lips look instantly fuller, with a non-sticky formula that’s super shiny and has an addictive peach-vanilla scent you just can’t get enough of.
Fenty Beauty Stunna Lip Paint
€22.50 from Boots
Available in a range of head-turning shades (each of which was hand-picked by Rihanna and created to look incredible on everyone), this is a long-wear liquid lipstick with a soft matte finish.
Shop the Fenty Beauty range at Boots.ie or Boots Blanchardstown now (and don’t forget your Boots Advantage Card!).
Photo: Fenty Beauty via Instagram
Read more: ‘You can see a difference’: Amanda Byram swears by this No7 serum
Read more: IMAGE Beauty Festival: From Patrick Ta to Vogue Williams… here’s what to expect
Read more: Milky cleansers: The best of them and why they might suit you