Marianne Smyth, aka @smythsisters, on her capsule wardrobe essentials
Marianne Smyth, aka @smythsisters, on her capsule wardrobe essentials

Holly O'Neill

5 brilliant documentaries made for watching on a lazy Sunday
5 brilliant documentaries made for watching on a lazy Sunday

Jennifer McShane

Delicious vegan-friendly spots to try for a weekend brunch in Dublin
Delicious vegan-friendly spots to try for a weekend brunch in Dublin

Jennifer McShane

10 steamy shows and films celebrating the power of women
10 steamy shows and films celebrating the power of women

Jennifer McShane

Rings that help you draw attention to your newly manicured nails
Rings that help you draw attention to your newly manicured nails

Sarah Finnan

8 gripping crime documentaries you may not have seen
8 gripping crime documentaries you may not have seen

Jennifer McShane

Ashford Castle’s executive housekeeper shares the perfect bedroom setup for a luxurious night’s sleep
Ashford Castle’s executive housekeeper shares the perfect bedroom setup for a luxurious night’s sleep

Megan Burns

Image / Editorial

WATCH: Marie Keating Foundation launches powerful video campaign with Molly Malone


by Grace McGettigan
31st Oct 2018
blank

While breast cancer awareness month has drawn to a close, the Marie Keating Foundation is continuing to spread the word. The charity’s new campaign encourages women to take notice of their breast health by drawing attention to the most photographed breasts in Dublin; those of Molly Malone.

Related: After two cancer diagnoses, I’ve
finally regained my body confidence

The statue, which currently stands on the corner of Suffolk Street, is one of the most visited tourist attractions in the capital. Her particularly large bosom is the talking point (and focal point) of thousands of social media posts worldwide.

Realising that people seem to be more aware of Molly’s breasts than their own, the Marie Keating Foundation felt the statue could open an international discussion about breast health.

Did you notice Molly’s lump?

Earlier this month, creative agency Rotcho Accenture Interactive created and placed a small lump on one of Molly’s breasts. Interestingly, the lump went completely unnoticed by the general public, who continued to take pictures with Molly (as well as touch her breasts).

The campaign video, which includes a moving rendition of Molly’s song by singer Imelda May, highlights to the public that if a lump on the most famous pair of breasts in Ireland can go without detection, we need to be extra vigilant and thorough with our own breast examinations.

Twenty years of Marie Keating

Liz Yeates, breast cancer survivor and CEO of the Marie Keating Foundation says: “Early detection saves lives. It’s that simple. The Marie Keating Foundation promotes the importance of being aware of the signs and symptoms of all the common cancers.

“This year we are marking 20 years fighting cancer following the passing of Marie Keating, another proud Dublin woman, from breast cancer. If Marie had been more aware of what to look out for and gone to her doctor sooner, she would most likely still be alive today.”

Liz adds, “If a lump on Molly Malone’s breast can go unnoticed, then it reinforces just how important it is that women take notice and make self-checking part of their everyday routine. Know your ‘normal’ so you can act immediately if you notice any changes.”


To learn how to properly check your breasts at home, watch the Marie Keating Foundation video below or click here for more information.

Also Read

Vegan
EDITORIAL
Delicious vegan-friendly spots to try for a weekend brunch in Dublin

Check out three of our favourite vegan/veggie-friendly spots in Dublin...

By Jennifer McShane

blank
EDITORIAL
Nutritionist Daniel Davey’s harissa squash with giant couscous

This is a perfect lunch recipe, and the harissa does...

By Meg Walker

blank
EDITORIAL
Is marketplace feminism stealing the limelight from real female-driven issues?

‘Femertising’ is big business. Brands are increasingly taking advantage of...

By Amanda Cassidy

blank
EDITORIAL
“You’re weird Mammy… other mothers iron”: Author Elske Rahill on writing and motherhood

“Every baby costs you a book” – that’s something women...

By IMAGE

blank
EDITORIAL
What to eat this weekend: Fish n’ courgette chips with homemade tartar sauce

This healthy fish and courgette chips recipe from Jane Kennedy...

By Meg Walker

rings
EDITORIAL
Rings that help you draw attention to your newly manicured nails

Rings to help you flaunt your fresh mani? Non-negotiables. Nail...

By Sarah Finnan

blank
EDITORIAL
Laura Whitmore’s baby name retaliation is about so much more than double standards

The Love Island presenter has divided social media after she...

By Amanda Cassidy