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WATCH: This year’s John Lewis Christmas ad is all about spreading some kindness


By Erin Lindsay
16th Nov 2020
WATCH: This year’s John Lewis Christmas ad is all about spreading some kindness

The long-awaited festive ad dropped this weekend


2020’s John Lewis Christmas ad is a little different this year – instead of encouraging you to buy the perfect present for your loved ones, the department store is asking us all to feel the love with some random acts of kindness.

Entitled ‘Give a Little Love’, this year’s campaign encourages viewers to think about how the smallest gesture may make someone’s day, and how we can all carry on the cycle of kindness, especially by doing our part during Covid-19.

The ad begins with a young boy whose football gets stuck in a tree. The kindness from the girl who helps him sticks with him on his way home, and is then transferred to someone else, which kickstarts the chain of putting a smile on a new person’s face every time.

This year’s ad joins many others that have opted for a different Christmas message this year. Stores like Supervalu and Woodie’s have instead encouraged viewers to remember what’s really important this Christmas – family, and helping others in need.

‘Give a Little Love’ is also the first John Lewis Christmas ad to feature an original song instead of a cover track. Written and performed by BRIT Award winner Celeste, she said:  “I felt really honoured to be asked to take part. The message that everyone really wanted to get across was the idea if you’re kind and giving, then these little acts hopefully can ricochet and make the world a better place.”

John Lewis are following their own advice this year, partnering with Waitrose to raise a target of £4 million for UK charities Home Start and Fare Share, to help families most in need this Christmas.

Watch ‘Give a Little Love’ in full here:


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