Social Pictures: Primark’s PS Expert Edit x Simone Gannon launch

Having recently shared her 15 favourite beauty products with us, Simone Gannon’s Expert Edit with Primark is an instant hit within Irish beauty circles.

When was it?

Tuesday 14 February

Where was it?

Atelier Now Gallery, Charlemont Street, Saint Kevin’s, Dublin

Why were we there?

To celebrate its latest Ps… Expert Edit, Primark held an intimate lunch for Irish beauty press and influencers in the Atelier Now gallery. The latest expert to showcase their chosen heroes is skincare enthusiast and beauty editor, Simone Gannon, with her must-have spring skincare edit.

Simone Gannon is one of Ireland’s top beauty journalists and with thousands of followers on both Instagram and TikTok, and is many people’s go-to for skincare and beauty advice.

Wanting to create a skincare edit that includes products that are also a great make-up base, this collection features a range of ten products, including six core products that focus on the basics — a cleanser, eye serum, hydrating serum, moisturiser, and SPF — and four add ons; an antioxidant serum, a night treatment, a sheet mask and a facial roller.

To see who else attended the Primark’s PS Expert Edit x Simone Gannon launch, browse through our gallery below.

Photography by Kieran Harnett.