The Scandi womenswear brand that’s bringing the joy with their new collection

Already with a reputation as being home to some of the world’s most effortlessly stylish people, Scandinavia has long been a source of fashion and interior inspiration. Characterised by functionality and minimalism, garments are as chic as they are functional and Nynne’s latest collection is no exception. 

The brainchild of Nynne Kunde, a Danish-born designer who studied at Istituto Marangoni in London, her S/S 2022 line began with a look to silhouette. Carefully honed over the past few seasons, the brand’s signature shape (led by the Diana dress), takes centre stage once again… this time with new elements and design details. 

All about building a long-lasting relationship with your clothes, the brand definitely plays into the slow fashion ethos and sustainability is at the core of what they do. From sourcing quality materials (their AW21 collection features 60% recycled or certified sustainable fabrics) to working with small, independent and mostly family-run manufacturers and employing a zero waste strategy to avoid dead stock – it’s all done with trying to minimise their environmental impact in mind. 

“We create pieces that are meant to be worn in the most versatile way possible, giving the customer the chance to dress up or dress down,” Kunde says. Championing a less-is-more approach, it focuses on creating a capsule of pieces that come with seasonal updates. 

Adding some newness into the fold with the S/S 2022 collection, fresh colours lead the way with fuschia, tangerine orange and a gorgeous powdery blue making up the palette alongside the pre-existing classics (black, white, neutrals). Wanting to reflect the renewed sense of energy that the world is feeling, Kunde hopes that the new line will allow shoppers to revel in the return to dressing up. 

This collection is all about joy, Kunde told me over Zoom last week. “Clothes need to be fun”, according to her. The “new roaring 20s” are coming and people want to dress up – like the rest of the world, Nynne is welcoming a new era so it’s time to look forward. Opting for pieces that are special but still wearable daily, each of the pieces can be reworked in a number of different ways according to your mood. Jewellery, shoes and bags can all be used to make a statement. 

Also incorporating an element of Y2K fashion into the mix by suggesting dresses be worn over pants, for example, Nynne gives it her own Scandi twist by opting for flowy fabrics and dresses buttoned down to the waist. A vast improvement to the shapeless dress and jeans combo we used to see.

Open back fits paired with dainty gold chains help to make even the basics interesting, as does the subtle Nynne logo detailing which can be spotted on several pieces. Ruched fabric and elastic waistlines mean that the line is more size-inclusive too, something that’s very important to Kunde who notes that she always has the question “How can we fit this one garment on as many people as possible?” in mind. 

“We make pieces which last and will work for a long time. We want to empower women, make them feel confident and comfortable when wearing Nynne,” she said. Showing both physically and digitally as part of Copenhagen, you can watch her launch video here. We’ve also rounded up some of our favourite pieces from the S/S 2022 line which you can see below.

Photography via Nynne