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We Know It’s Not Even Christmas, But Look At Penneys #SS16!


by IMAGE
03rd Dec 2015

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This morning in the land of Penneys, we were a world away from the miserable wind and rain that’s dominated our December thus far. As is always the case in fashion, we work a season or two ahead of ourselves, and thus it was time to see what’s in store for SS16 in this affordable, high street hot spot. Those who are dreaming of warmer days can look forward to a feast of Moroccan delights. Floaty materials, double denim re-imagined, soft suedes and so much more. We’ll be bringing you our edit of key pieces when the time is right but for now, here’s a sneak peak.

Launching today at Penneys HQ, we were there, early doors, to suss out the goods. Fear not; their seasonal collections get better and better. Browse the gallery above!

The first wave of the collection lands in stores in January.

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