Online retailer Asos has been a sartorial saviour since it first launched in 2000 and is one of our most-visited bookmarks. It’s largely to blame for some millennials skipping rent and it’s the reason why there are so many photos of the same outfit on our camera roll. One noteworthy dimension of the Asos brand is Asos White; a diffusion line that offers premium pieces for customers who want to escape fast fashion. Launched in September 2010, Asos White gives a new, clean perspective on sophisticated style. What elevates it further is the variety of chic and understated statement pieces that withstand fast fashion trends; until the White label appeared, fast fashion was the norm for Asos. The collection is day-time friendly and the pieces are versatile and wearable.
We know that cost, style and comfort aren’t mutually exclusive, but the Asos White label has harmoniously married the three with simple silhouettes and tailored separates in cotton, silk and organza at affordable prices. The brand’s visual story has a gorgeous earthy feel to it and the garments are true to size. If you’ve yet to experience the Asos White collection, take ten and shop some of our favourite new-season looks.
The perfect denim dress
Strap denim button through dress, €87.83 at Asos White
Paired with a plain white box T-shirt (for when the weather gets warmer), or a light springtime knit, this dark-wash cotton-blend denim smock-style dress is a great transitional piece to have for everyday wear. The thick straps offer support for bigger busts and the addition of a belted tie adds definition to your natural curves. And pockets: it has pockets.
Playfully printed springtime co-ord
If you’re not oversizing prints this season then what are you doing? This zigzag co-ord has a playful feel to it and is putting us in the mood for spring. The print is loud and striking without being overbearing and the colours are neutral enough to pair with almost any colour combination. Leave accesories at home because the large bow detailing is the only finishing touch you’ll need, alongside a pop of orange lipstick.
Lemon-sherbet V-neck for spring
Pleated wrap top, €74.32 at Asos White
How fresh and sweet is this V-neck soft yellow wrap top? This colour works wonders on light complexions like our own. The ruching detail along the arm adds glamour to the top, taking this look from daytime meeting to after-party in a jiffy. Change up your earrings for a dramatic evening look and pair with a striking red lip.
Back to basics
100% organic basic T-shirt, €27.03 at Asos White
It’s possible to have too many basic T-shirts, but you can never have too many 100% organic cotton basic T-shirts. One thing Asos White does well is basic, everyday wear that’s durable, reliable and, most importantly, comfortable. Keep it simple and go with black, and pair with a blush pink pair of trousers. Organic cotton uses fewer pesticides which means a happier and healthier planet.
Faux pearl beauty
Embellished detail premium sweat dress, €91.89 at Asos White
This soft-touch sweatshirt fabric dress is a showstopper. The faux-pearl embellishment neatly frames the neckline and the fastener helps the wearer to tailor how lose or tight the dress fits. Transform this look from morning to evening with a pair of stylish heeled sock boots or mules.