March Guide: 10 events happening around Ireland this month
March Guide: 10 events happening around Ireland this month

Edaein OConnell

These four non-surgical treatments will transform your skin
These four non-surgical treatments will transform your skin

Edaein OConnell

Nicole Kidman stars in Scarpetta – here’s what to watch this week
Nicole Kidman stars in Scarpetta – here’s what to watch this week

Edaein OConnell

WIN the full Max Benjamin candle collection worth €300
WIN the full Max Benjamin candle collection worth €300

Jennifer McShane

Win two tickets to IMAGE x Sculpted by Aimee’s beauty event
Win two tickets to IMAGE x Sculpted by Aimee’s beauty event

Shayna Healy

19 pieces to inspire a spring clean
19 pieces to inspire a spring clean

Megan Burns

Conor Gadd of the newly-opened Burro in Covent Garden shares his life in food
Conor Gadd of the newly-opened Burro in Covent Garden shares his life in food

Sarah Gill

Women in Sport: First female president of GAA Rounders Paula Doherty
Women in Sport: First female president of GAA Rounders Paula Doherty

Sarah Gill

WIN a €150 Brown Thomas voucher thanks to Magnum
WIN a €150 Brown Thomas voucher thanks to Magnum

Edaein OConnell

An expert guide to why your business struggles to turn change into results
An expert guide to why your business struggles to turn change into results

Fiona Alston

King Ye: ‘What you wear can define your identity’King Ye: ‘What you wear can define your identity’
Sponsored

King Ye: ‘What you wear can define your identity’

Sponsored By

by Edaein OConnell
07th Jan 2026
Sponsored By

The Samsung Galaxy Z Flip7 is built for those who see the world differently, for visionaries who turn everyday moments into bold creative statements. To show its impact, we put it in the hands of King Ye, one of Dublin’s most expressive fashion creators who is redefining men’s style.

Creativity is reshaping Ireland’s fashion landscape, and at the centre of that shift are digital storytellers who use style as a form of expression. One of the leading voices in this space is King Ye, a Dublin-based fashion content creator known for his bold approach to menswear and his ability to turn everyday looks into imaginative visual statements.

“I use social media as a space to express my style creatively,” he says. “It’s sort of like a digital portfolio to inspire others to think differently about what they wear.” His feed blends everyday outfits with unexpected twists, pushing the boundaries of men’s fashion and encouraging others to reimagine what personal style can be.

For King, no two days look the same, something he considers one of the best parts of the job. His mornings usually begin with emails and messages before shifting into planning mode: concept brainstorming, sketching ideas, or preparing looks for shoots. The rest of the day might involve filming, editing or meeting with brands on upcoming campaigns.

That constant variation demands flexibility and a sharp creative eye. “Creativity is very important to me,” he says. “When it comes to fashion, there are endless possibilities. What you wear can define your identity. I always get my inspiration from fashion shows and how people style themselves on the street, but being online is a big part of my job, so that certainly helps me to keep on track with upcoming trends.”

In a creator’s lifestyle, tools matter, and for King, the Samsung Galaxy Z Flip7 has quickly become essential. “The Galaxy Z Flip7 has certainly made my job easier when it comes to content creation,” he says. “I love how compact and flexible it is. I can literally shoot from any angle without needing a tripod.”

The phone’s signature FlexCam feature is particularly game-changing for him, allowing hands-free video recording and self-shooting without setup time or extra equipment. “And when it comes to refining visuals, the built-in editing tools elevate his workflow. “I value high-quality, clean photos, so editing is very important to me,” he adds.”I really like the remove tool; it helps clear up unnecessary stuff in the background, giving pictures that pristine look. It’s an all-in-one with this phone.”

Beyond content creation, King is committed to reshaping how men’s fashion is perceived. He wants it to be a canvas instead of a constraint. “What ‘flipping the narrative’ means to me is challenging what people think about men’s fashion,” he says. “It’s about being bold with your self-expression and doing something out of the ordinary.”

For King, creativity is rooted in the people around him. “Community is everything,” he says. “Especially in Ireland, the fashion scene here is still quite small but super connected. I love how everyone genuinely supports one another.” Collaborations, he says, are where the most exciting ideas often emerge. “Working with other creators always brings something new to the table,” he notes. “I always find myself learning a thing or two whenever I’m working with another content creator.”

Recently, King has shifted focus toward personal and creative growth, aiming to craft content that feels more intentional and emotionally connective. “I want to create content that feels more intentional and connect with people,” he explains.

And while he remains tight-lipped about what’s coming next, he hints at major projects on the horizon. “I’ve got a few exciting projects lined up which I can tick off my bucket list,” he says. “All I can say is that it’s still very much fashion-oriented.”

About the Samsung Galaxy Z Flip7

  • Meet the new pocket rocket – Introducing the most pocketable Galaxy smartphone yet, Galaxy Z Flip7. Slimmer, stronger and lighter than ever, with the all-new Infinity FlexWindow.
  • Take your photos to the next level – Samsung Galaxy Z Flip7’s 50MP main camera gives a next level photo experience with the Next Gen ProVisual Engine – for ultra-sharp pics and videos any time, day or night. With a whole host of AI features, Flex Mode and Galaxy Z Flip7’s awesome 50MP dual-lens sensor, getting creative with selfies has never been easier.
  • Pocket the power of AI – Galaxy AI and Google Gemini have a new playground, now fully optimised for use on the new FlexWindow, so you can get more done, even when Galaxy Z Flip7 is closed. Smart never felt so small.
  • Small but mighty – Don’t let Galaxy Z Flip7’s compact size fool you, it’s packing a powerful Exynos 2500 processor and a long-lasting 4,300mAh battery.
  • Your hand-held editing suite – Photo Assist is your Galaxy AI powered photo re-toucher, able remove or rearranging parts of your shots in seconds, to help you make the perfect image.
  • Ask Google Gemini – Galaxy Z Flip7’s Infinity FlexWindow provides Google Gemini with plenty of room to show off its latest tricks, so you can chat, ask questions and receive responses without even opening the phone.

Meet the Samsung Galaxy Z Flip7 – Samsung’s most pocketable smartphone yet. Slimmer, lighter and smarter, it flips open to reveal a world of creativity. Capture flawless selfies with the 50MP ProVisual Engine, retouch with Galaxy AI, and let Google Gemini do the thinking: all from the sleek new FlexWindow. With powerhouse performance and all-day battery life, Galaxy Z Flip7 proves that big things really do come in small packages.

Also Read