This Dublin 12 home was extended to add light and flow, whilst still respecting its character
This Dublin 12 home was extended to add light and flow, whilst still respecting its...

Megan Burns

The most inspiring quotes from our IMAGE PwC Businesswoman of the Year 2025 winners
The most inspiring quotes from our IMAGE PwC Businesswoman of the Year 2025 winners

IMAGE

A look back at the Irish style at the Met Gala last year
A look back at the Irish style at the Met Gala last year

IMAGE

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Real Weddings: Robert and Megan’s medieval castle wedding in Co. Kildare

Sarah Finnan

Beyond Flexible: Mother Pukka’s call for an ‘Inclusive’ work revolution
Beyond Flexible: Mother Pukka’s call for an ‘Inclusive’ work revolution

Dominique McMullan

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Boxing coach Issy O’Neill shares how she powers through her busy days

Megan Burns

WIN two weekend tickets to WellFest 2025
WIN two weekend tickets to WellFest 2025

IMAGE

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What the IMAGE staffers are reading right now

Sarah Gill

Gavin Drea: My Life in Culture
Gavin Drea: My Life in Culture

Gavin Drea

Page Turners: ‘Fun and Games’ author John Patrick McHugh
Page Turners: ‘Fun and Games’ author John Patrick McHugh

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Image / Fashion

Stepping Up: Meet Sandra Choi, Creative Director of Jimmy Choo


By Rosie McMeel
30th Apr 2017
Stepping Up: Meet Sandra Choi, Creative Director of Jimmy Choo

Jimmy Choo used to mean sky-high heels, but since Sandra Choi took the reigns, the brand has renewed energy and expanded its offering. In the May issue of?IMAGE magazine, on shelves nationwide now, ROSALEEN MCMEEL meets the creative director to talk power dressing and embracing change.

FEATURED IMAGE COURTESY OF JIMMY CHOO/CHRIS FLOYD.?


LIVING IN SANDRA’S SHOES

BIGGEST EXTRAVAGANCE

?Time, antiques and art. I would love to own my own Gerhard Richter. That’s my life goal. If I could own one, I’d know I’d made it.?

STYLE ICON

?Tina Chow. I love the way the model and jewellery designer balanced her femininity, culture and principles. For me, also being of mixed race, all of that comes together. She styled herself – there was no mimicking. I’m probably mimicking her, as we have the same haircut. She inspired me.?

GO-TO HANDBAG

?Our Lockett bag [below, €3,350]. It’s a good size. If you do matchy-matchy, it’s a statement, but I prefer to do complementary.?

BEAUTY ESSENTIALS

?Elizabeth Arden Eight Hour Cream. When it comes to make-up, I tend to focus my attention on my eyes. I don’t do a lot of dramatic things to my skin. I don’t wear that much make-up.?

THE ULTIMATE SHOE INVESTMENT

?A pair of pumps is good, with a pointy toe. If you are the average woman who just wants one pair, that’s the pair to choose. If you’re a bit more active, then I’d suggest a pair of boots. The pump is just more elegant – you can wear them with jeans, and they can give you a notion of cool or edgy. Even with dresses or trousers, they look great. But boots are easier to navigate. If they’re the right cut, you can even wear them with dresses. I live in boots.?

HEALTH ESSENTIAL

?At the moment, turmeric. It is the biggest craze. My husband is on it as well, so I tell him if he’ll make it, I’ll drink it. In the Asian diet, there is a lot of [eating healthily as a natural remedy].?

FAVOURITE FINISHING TOUCH

?I’m trying out colour on my lips. Elizabeth Salzner said I should try a bright pink lipstick on my lips. She’s a stylist, so she knows what she’s talking about. Ever since then, I’ve been trying it, and it just gives me an extra boost. I also like a piece of jewellery.?


Jimmy Choo is exclusively available?in Brown Thomas, Dublin or jimmychoo.com. Read the full article in the May issue of IMAGE magazine, on shelves nationwide now.