Lizzo slides into Chris Evans’ DMs and his reaction is everything
Lizzo slides into Chris Evans’ DMs and his reaction is everything

Shayna Sappington

What’s on: What to watch, stream, read and listen to this April
What’s on: What to watch, stream, read and listen to this April

Holly O'Neill

Soggy veg at the bottom of your fridge? Tips to make sure your produce lasts until your next shopping trip
Soggy veg at the bottom of your fridge? Tips to make sure your produce lasts...

Megan Burns

Lidl Ireland to provide free sanitary products in effort to combat period poverty
Lidl Ireland to provide free sanitary products in effort to combat period poverty

Sarah Finnan

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

Niamh O’Sullivan shares a glimpse inside her home office in Co Kildare
Niamh O’Sullivan shares a glimpse inside her home office in Co Kildare

Grace McGettigan

To-do list stressing you out? Doing this simple task will improve your productivity at work
To-do list stressing you out? Doing this simple task will improve your productivity at work

Jennifer McShane

Image / Fashion

H&M’s latest Conscious collection launches tomorrow


by Marie Kelly
25th Sep 2019
blank

The H&M Conscious collection makes sustainable shopping affordable and easy.


H&M is having a stellar season. The Studio collection, which launched at the beginning of this month, was one of our favourites here at IMAGE (I have four pieces from it so far), and now the latest Conscious collection looks set to be a winner.

To celebrate the collection’s 10th anniversary, this season’s offering has an unapologetically glamorous vibe, with an edit that includes a pink tulle gown, a velvet trouser suit, a rose-print jacquard dress and an exquisite 1920s-style embellished cape.

Rose-print jacquard dress, €179.99

Pink tulle gown, €199.99

Velvet tuxedo jacket, €129.99

For the first time, recycled brass, recycled zinc and a newly branded lyocell fibre made from waste cotton have been used. According to H&M’s creative advisor, Ann-Sofie Johansson, some of the innovative fabrics used in the Conscious collection are now being incorporated into the brand’s mainline collection, which is great to hear. This makes it so much easier to shop sustainably when the stores we love and are used to shopping in begin making sustainability part of their M.O.

This collection has Christmas partywear written all over it. But what I love most is that it will appeal to younger and older shoppers alike. The harlequin-patterned sequin mini skirt will attract a cool, clubbing crowd, while the velvet tuxedo jacket, above, is perfect for older women like me who want to invest in pieces with longevity. I’ll get so much wear from this jacket.

I also adore the cream ruffle shirt, below, and faux fur coat, bottom, which exudes luxury and comfort.

Ruffle shirt, €59.99

Faux fur coat, €149.99

Photographs H&M


Read more: Meet the young, cool creative reimagining traditional Irish knitwear

Read more: The Emmys 2019: Winners and the best on the purple carpet

Read more: Fashion Director’s cut: 5 sustainable (and remarkably sophisticated) pieces to add to your wardrobe

Also Read

summer clothes in winter
FASHION
5 stylish ways to wear your summer wardrobe in winter (and still stay warm)

Struggling to style your wardrobe for these chilly last days...

By Erin Lindsay

blank
FASHION, SHOPPING
Vibrant beaded jewellery is the joy-giving boost your WFH wardrobe needs

By Holly O'Neill

pearls
FASHION, SHOPPING, OFF THE CUFF
Why we’re wearing pearls again, and the prettiest to buy now

Timeless as they are, pearls are having a revival. Put it down to a few gems, like Kamala Harris and Harry Styles, whose pearls of wisdom are elevating us all.

By Holly O'Neill

Kamala Harris
FASHION, OFF THE CUFF
Please, keep asking Vice President Kamala Harris who she’s wearing

Vice President Kamala Harris' fashion choices are not only intentional and important, they're vital to a diversifying industry, writes New York-based fashion editor Freya Drohan.

By Freya Drohan

blank
FASHION, SHOPPING
The best basket bags to take you into summer

By Holly O'Neill

blank
FASHION, IRISH DESIGN
Helen Cody showed us how to make a face mask at home in six simple steps

Helen Cody is one of the most celebrated and recognised...

By IMAGE

blank
premium BUSINESS, FASHION
The future of luxury: Will Covid-19 change fashion forever?

If luxury-goods companies are to survive, they must take swift action to shape their digital future, writes Ashley McDonnell

By Ashley McDonnell