This Art Deco Donnybrook house has been adapted for multi-generational living
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Page Turners: ‘Thirst Trap’ author Gráinne O’Hare
Page Turners: ‘Thirst Trap’ author Gráinne O’Hare

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Social photos from our Beyond the Awards: Stories of Success and Impact event
Social photos from our Beyond the Awards: Stories of Success and Impact event

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Here are the interiors trends we’ll all be searching this summer (and how to shop them)
Here are the interiors trends we’ll all be searching this summer (and how to shop...

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‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’
‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’

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The best events happening around Ireland this weekend
The best events happening around Ireland this weekend

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In Her Shoes: Silvana Landa McAdam of LANDA
In Her Shoes: Silvana Landa McAdam of LANDA

IMAGE

Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’
Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’

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This 1970s Galway semi-d has been refreshed and revived
This 1970s Galway semi-d has been refreshed and revived

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Image / Fashion

Harvey Nichols Use Footage Of Shoplifters In New Ad


By Jeanne Sutton
17th Jul 2015
Harvey Nichols Use Footage Of Shoplifters In New Ad

When it comes to video advertisements for their shop, Harvey Nichols is a little bit braver than most. While John Lewis love to ham up the message of Christmas – unity, friendship, snow, furnishings – Harvey Nichols like to push the envelope with a bold grin. Remember their one-night stand ad that depicted women walking through city streets in the early hours with bedraggled hair and fabulous cocktail dresses? Clutch your pearls, because here’s a reminder.

Now the department store is keeping up the brave and clever with their new campaign to draw attention to their Rewards App. This week the video was spotlighted AdWeek.com, and it depicts genuine footage – faces are obscured to protect the ?guilty? – from the security cameras of the flagship London store in Knightsbridge.

At times the footage is a little bit shocking. The thieves are brazen, not incredibly subtle at times, and towards the end, when security are catching up with them, they are a little bit too confident. As the ad closes, ?Love freebies? Get them legally.? Via a loyalty scheme. It’ll save you the ?walk of shame with a security posse in front of people who are actually paying for the goods.