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Image / Style / Beauty

Cream bronzers are a simple summer staple for sun-kissed skin

Sheer, seamless, buildable and foolproof - swap your powder for a cream bronzer for a sunkissed glow that's at one with your skin.


by Holly O'Neill
15th Apr 2021
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Having spent over a year sat inside your house and switching from computer screen to phone screen to TV screen, your skin is probably feeling a little bit dull. Fortunately for you, glow has never been easier to cheat, and once you make the swap from powder products to cream products, it becomes pretty much foolproof.

We’ve fully adjusted to sheer and dewy cream blushers, but cream bronzers are still an up and coming make-up category, being led by some heavy-hitters proficient in the art of glow; namely Charlotte Tilbury, Tom Ford, Chanel and Fenty Beauty.

So why should you swap your beloved powder bronzer for a creamy one? Well, when you consider it, powder and glow is hard to perfect. If you’re oily it’s great, but if you’re dry skinned, it’s going to cling everywhere you don’t want it to and make you look and feel even drier.

Cream bronzers, on the other hand, look seamless, soft and sheer on the skin. It leaves your skin looking like skin, eliminates any possibility of orange stripes and looks like a real skin flush –
no chiselled-out cheekbones required. The lightest touch is the easiest way to do it; go minimal on foundation and for the dewiest look, rely on cream bronzer. It glides on, is easily buildable and sinks in to look at one with the skin. The best tools to use in your fingers, which will warm the cream up to help it melt right on to the skin.

It’s a foolproof hack for a sheer, fresh, sunlight glow. It’s like walking around with a ringlight permanently pointed at your face, or like always being lit up by golden hour sunshine.

Are you sold? Then meet the four cream bronzer leaders to add a healthy glow to a flat complexion for a super-natural, bronzed base.

The most well-known of the bunch, which has been around for years, is the perfectly Instagrammable, deliciously swirled cream bronzer from Chanel. If you’ve yet to try this icon, the best way that I can describe it to you is that it’s like sunlight on the skin. It’s a lightweight, soft, gel-cream texture that melts into and becomes one with the skin for a natural bronze effect that is so good, you can actually justifying ruining the perfect swirl of the untouched bronzer.

Often regarded as the grown-up go-to for subtle contouring, dab Charlotte Tilbury’s genius light and creamy Hollywood Contour Wand to create a natural bronze, sun-kissed glow on the cheeks and temples.

Although it’s pricy, Tom Ford’s Shade and Illuminate is in the kit of every great make-up artist for a reason. It’s sheer at first, then easy to build upon without going too overboard for an always-natural soft focus glow.

Finally, Fenty Beauty Cheeks Out is, like all Fenty products, incredible. It’s buttery soft, sinks in to the skin, doesn’t accentuate texture or pores, adds warmth and depth to your complexion, is sweat-proof and waterproof and comes in seven suits-all shades.

Photography by Chanel.

 

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