Read an extract from Kevin Barry’s new title, The Heart in Winter
Read an extract from Kevin Barry’s new title, The Heart in Winter

Sarah Gill

This enchanting red brick home in Delgany is on the market for €1.6 million
This enchanting red brick home in Delgany is on the market for €1.6 million

Sarah Finnan

This Blackrock bungalow proves that you can create more space without extending
This Blackrock bungalow proves that you can create more space without extending

Megan Burns

The new COS x Tabata Shibori collection epitomises laid-back summer dressing
The new COS x Tabata Shibori collection epitomises laid-back summer dressing

Sarah Finnan

Polynucleotides: everything to know about the ‘salmon sperm’ injectables
Polynucleotides: everything to know about the ‘salmon sperm’ injectables

Lizzie Gore-Grimes

Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’
Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’

Sarah Gill

Celebrate 30 years of Barretstown at their special gala this September
Celebrate 30 years of Barretstown at their special gala this September

IMAGE

Garden accessories to blend your indoor and outdoor spaces this summer
Garden accessories to blend your indoor and outdoor spaces this summer

Megan Burns

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This Howth home has been given a bright, airy refurb
This Howth home has been given a bright, airy refurb

Megan Burns

Image / Beauty

3 for Tuesday: Sell-out products that actually are just THAT good


By Aisling Keenan
22nd Oct 2019
3 for Tuesday: Sell-out products that actually are just THAT good

Sell-out products don’t come about all that often, if you think about it. Maybe once a year? And sometimes it’s more hype than substance. But with these three, they’re just that good…


With the news last week that a ‘London’ themed version of the make-up artist staple, Embryolisse Lait-Crème Concentre sold out within seven hours of launching, it got me thinking about other sell-out products. Products that are so incredibly yearned for that they sell immediately out, putting pressure on the brand to provide a restock.

A spokesperson for Embryolisse said of their experience: “We have never seen such huge sales in the first week of launching a new product.” And it’s not just Embryolisse experiencing this crazy demand. Renowned make-up artist Pat McGrath can’t keep her Pat McGrath Labs stock on shelves, and the annual Boots No7 advent calendar already has a waiting list of over 40,000 people.

Winner alright

What is it about a product that makes it a sell-out? Well, if brands could predict that with any kind of accuracy they’d surely be churning out the best-sellers – but maybe it’s in the exclusivity that comes the excitement and demand?

That’s definitely the case, and hence, some products end up becoming sell-outs more based on marketing and gossip than on actual efficacy or uniqueness. Here are three products I can personally vouch for as excellent – not just a hyped-up fad.

The make-up artist staple

sell-out products

Embryolisse Lait-Creème Concentré

€16.99 from boots.ie

The iconic Lait-Crème Concentré formula has a celebrity following that includes Emma Willis, Karlie Kloss, Michelle Keegan and Gwyneth Paltrow, and I’ve never been on a beauty shoot where the make-up artist didn’t have this in their kit.

The brow essential

sell-out products

Urban Decay Brow Beater

€19.50 from arnotts.ie

I for one can never get my hands on the stuff. My shades are Neutral Brown and Warm Brown and every time I check the store or online, two words flash before my eyes: Sold. Out. My brows can’t relax until there’s at least two stocked in my beauty drawers.

The sought-after foundation

sell-out products

Make Up For Ever Ultra HD Foundation

€40 from makeupforever.ie

My number one favourite foundation WOULD have to be impossible to get, wouldn’t it? Cue many trips in to the Make Up For Ever store to see, if by any chance, they have my shade?? It’s one of the best foundations on the market and supply literally can’t keep up with demand. A sell-out with very good reason – and one I will chase down to the ends of the earth.


Read more: Best sellers on Fetch Beauty: What the people in the know keep buying

Read more: The best beauty advent calendars to buy now (before they sell out)

Read more: Three for Tuesday: Volume-giving mascaras that you might not think to pick up

Photo from Unsplash