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March Guide: 10 events happening around Ireland this month

Edaein OConnell

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Edaein OConnell

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Nicole Kidman stars in Scarpetta – here’s what to watch this week

Edaein OConnell

WIN the full Max Benjamin candle collection worth €300
WIN the full Max Benjamin candle collection worth €300

Jennifer McShane

Win two tickets to IMAGE x Sculpted by Aimee’s beauty event
Win two tickets to IMAGE x Sculpted by Aimee’s beauty event

Shayna Healy

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19 pieces to inspire a spring clean

Megan Burns

Conor Gadd of the newly-opened Burro in Covent Garden shares his life in food
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Sarah Gill

Women in Sport: First female president of GAA Rounders Paula Doherty
Women in Sport: First female president of GAA Rounders Paula Doherty

Sarah Gill

WIN a €150 Brown Thomas voucher thanks to Magnum
WIN a €150 Brown Thomas voucher thanks to Magnum

Edaein OConnell

An expert guide to why your business struggles to turn change into results
An expert guide to why your business struggles to turn change into results

Fiona Alston

Image / Beauty

How to get the most out of your weekend blow-dry


By Grace McGettigan
16th Mar 2018
How to get the most out of your weekend blow-dry

With St Patrick’s Day upon us again, many of us are making plans to celebrate everything it means to be Irish. Whether you’re heading out to enjoy the festivities, or you’re off to a party with friends, why not treat yourself to a bouncy salon blow-dry? We’ve got our appointments booked already – but we’d love to know how to maintain the look all weekend long. We asked some amazing Irish hairdressers (and nominees in this year’s IMAGE Business of Beauty Awards) for their tips and tricks to ensure our blow-dry lasts till Monday.

Aidan Darcy at Brown Sugar

Photo credit: Instagram @aidandarcyx

“In order to get three days out of a blow-dry, it all starts with a good hairstylist – someone who can smoothen out frizz, add bounce or curls. Also, product is going to be your best friend! When hair is properly prepped before a blow-dry you will get longer out of it. Many people are worried that product will make the hair greasy or sticky, but when the right product is used for your specific hair type, your blow-dry will last longer. Dry shampoo is also a handy little tool to keep your blow-dry looking better for longer.”

Leah Cunningham at Peter Mark


Photo credit: Instagram @petermarkhair

“Using the correct shampoo and conditioner definitely plays a big part in this. If you washed with a shampoo that’s not suited to your hair type, your hair is going to feel heavy and greasy by day two. You also have to choose the correct styling products for your achieved look – I don’t think the old wives’ tale of underwear on your head really works (I do get asked this often!). Also, using Redken two-day extend dry shampoo is a must. Apply it straight after blow-drying for hold.”

Sarah Ethel at Dry & Fly


Photo credit: Instagram @dryandflydublin

“Throw the brush out the window! Well, maybe not. Don’t over-brush the hair. Use something light such as a serum and use your hands to shake out the hair, running your fingers through the blow-dry. Also, a nice trick is to sleep on a silk pillowcase, it will prevent your hair from going frizzy.” 

Shauna Millea in The Salon at the Shelbourne


Photo credit: Instagram @the_shelbourne_salon

“To get three days out of your blow dry I would recommend to not keep touching and playing with your hair, as it will make your hair fly-away. Also, use a shower cap when showering so the steam will not make your hair frizz.”

Aidan Darcy, Leah Cunningham, Sarah Ethel, and Shauna Millea are nominated for Best Bloody Brilliant Blow-Dry in this year’s IMAGE Business of Beauty Awards.