by Aisling Keenan
07th Feb 2020
07th Feb 2020
#FollowFriday is a great way of diversifying your Instagram feed based on real recommendations from real people. Here are my must-follow beauty recommendations…
These accounts make my Instagram feed brighter and give me something valuable: new information, in a (mostly) unbiased way.
@gelcream
This is the type of account I check in on every day. I’m beyond obsessed with their beauty imagery, and I love that they don’t do ads or sponsored content ever. Their beauty product reviews are straightforward, you get the info, the price and a rating out of five.
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@sortofobsessed
I live in constant envy of the photography on this account. It actually upsets me that I can never and will never take photos like this. When I park my jealousy, I manage to get endless inspiration for beauty content here.
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@violette_fr
French, beautiful, talented and famous… It’d be easy to hate Violette, but she’s just so bloody lovely to follow. She turned her online presence into a position as – wait for it – Estée Lauder Global Beauty Director. I can’t cope. Her lipstick inspo is the thing to tune immediately in to.
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@beasweetbeauty
This is more than beauty – it’s art. I’m constantly sharing and in awe of Bea Sweet and her talents. There’s endless eye candy to be found on this account. I adore anything neon, so I love this particular look.
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Read more: The beauty models to follow on Instagram
Read more: The beauty photographers you need to follow on Instagram
Read more: Six beauty Instagram accounts the pros follow (and why you should too)
Photo from @sortofobsessed on Instagram