#FollowFriday: Beauty Instagrammers you have to be following

By Aisling Keenan
07th Feb 2020

#FollowFriday: Beauty Instagrammers you have to be following

#FollowFriday is a great way of diversifying your Instagram feed based on real recommendations from real people. Here are my must-follow beauty recommendations…

These accounts make my Instagram feed brighter and give me something valuable: new information, in a (mostly) unbiased way.

@gelcream

This is the type of account I check in on every day. I’m beyond obsessed with their beauty imagery, and I love that they don’t do ads or sponsored content ever. Their beauty product reviews are straightforward, you get the info, the price and a rating out of five.

View this post on Instagram

A post shared by Gelcream (@gelcream) on Oct 2, 2018 at 8:26am PDT

@sortofobsessed

I live in constant envy of the photography on this account. It actually upsets me that I can never and will never take photos like this. When I park my jealousy, I manage to get endless inspiration for beauty content here.

View this post on Instagram

A post shared by Adri (@sortofobsessed) on Feb 4, 2020 at 11:32am PST

@violette_fr

French, beautiful, talented and famous… It’d be easy to hate Violette, but she’s just so bloody lovely to follow. She turned her online presence into a position as – wait for it – Estée Lauder Global Beauty Director. I can’t cope. Her lipstick inspo is the thing to tune immediately in to.

View this post on Instagram

A post shared by Violette (@violette_fr) on Jan 24, 2020 at 6:54am PST

@beasweetbeauty

This is more than beauty – it’s art. I’m constantly sharing and in awe of Bea Sweet and her talents. There’s endless eye candy to be found on this account. I adore anything neon, so I love this particular look.