Sponsored
The eyeliner everyone’s talking about and why it’s still the best
Sponsored By
Heralding a new era of beauty icons, supermodel Barbara Palvin is joining forces with Inglot’s legendary AMC Eyeliner Gel 77 to bring elegance and edge to the world’s most celebrated and best black eyeliner.
Every era of beauty has its icons: the red lipstick that defined Old Hollywood, the supermodel brows of the ’90s, the contour kits that reshaped a generation’s approach to makeup.
However, one product that has quietly and consistently held its place at the top is black eyeliner. It’s the ultimate tool of transformation, capable of creating drama, adding definition or lending a touch of mystery with nothing more than a single stroke.
Among the endless options on the market, few have achieved the status of a true legend. Inglot’s AMC Eyeliner Gel 77 is one of them. Universally known as ‘the blackest black,’ it has built a reputation that spans continents, catwalks and cosmetic bags. From its creamy, waterproof formula to its unparalleled intensity, AMC 77 has become the kind of product make-up artists whisper about backstage and beauty lovers reach for when they want their eyes to do the talking.
Its story is woven into the very fabric of modern beauty culture. It has defined looks at fashion weeks around the world, earned the love of A-list celebrities, and appeared in countless tutorials watched by millions. Yet, despite its professional pedigree, it remains just as approachable for the everyday beauty enthusiast, a rare quality that has transformed it from a niche product into a universal must-have.
At its core, AMC Eyeliner Gel 77 is everything eyeliner should be. The formula is creamy enough to glide effortlessly across the lash line, yet powerful enough to deliver an intense, matte-black finish that stays put for hours. Waterproof and smudge-proof, it withstands the heat of stage lights, long days on set or simply the demands of everyday life.
It’s this unique combination of artistry and reliability that has elevated AMC 77 to cult status. Make-up professionals count on it as a non-negotiable essential, while celebrities like Kim Kardashian, Bella Hadid and Dua Lipa have all embraced its striking definition. On social media, it has inspired countless recreations of winged liner looks, proving its reach extends well beyond the runway.
But AMC 77 isn’t reserved for the experts. With the right tools – like Inglot’s angled Makeup Brush 31T (€17) and their multipurpose Duraline mixing liquid (€22) – anyone can achieve a flawless line. Whether it’s a subtle flick for daywear or a bold cat-eye for evening, this eyeliner offers precision and confidence to beginners and professionals alike. At just €24, it’s a timeless investment piece.
It’s only fitting that such an iconic product is now celebrated by an equally iconic face. Hungarian supermodel Barbara Palvin is bringing the story of AMC Eyeliner Gel 77 to life with a rare combination of timeless beauty and modern charisma.
Discovered in Budapest at the age of 13, Barbara rose swiftly through the ranks of the fashion world. Her résumé spans the globe, with runways for Prada, Chanel, Louis Vuitton, Armani and Moschino, alongside campaigns for commercial giants like H&M. In 2019, she was named a Victoria’s Secret Angel, cementing her place among the most recognisable models of her generation.
Her presence extends far beyond the runway. Barbara has graced the covers of Vogue, Harper’s Bazaar, Elle, Marie Claire and Numéro, proving her versatility time and again. She has appeared in the Sports Illustrated Swimsuit Issue and even stepped into acting with her role in the 2014 film Hercules. Often likened to the supermodels of the ’90s, her beauty is classic yet fresh, sophisticated yet approachable, qualities that resonate with audiences of all ages.
For younger generations, she is aspirational yet attainable, embodying a standard of beauty that feels modern and relatable. For long-time fashion lovers, she represents a continuity of elegance and impact, a thread connecting the golden era of supermodels to today’s digital age. This duality makes her the perfect muse for Inglot: both timeless and of the moment, much like AMC Eyeliner Gel 77 itself.
So, in a world where beauty trends evolve with dizzying speed, only a select few products achieve true longevity. Inglot’s AMC Eyeliner Gel 77 has secured its place as one of those rare icons.
And now with Barbara Palvin as its face, AMC 77 enters a new chapter, one that continues to celebrate its cult status while inspiring a new generation of beauty enthusiasts. Because in the end, eyeliner is never just eyeliner. It’s confidence in a pot, a line of definition, and sometimes, a work of art.
And in the case of AMC 77, it’s nothing less than legendary.
The full Inglot collection is available to purchase online at inglotcosmetics.com. Stay up to date on Inglot’s latest news by following them on Instagram and TikTok.
Also Read
