How IMAGE Skincare founder Janna Ronert keeps her skin glowing

When you’ve built one of the most respected professional skincare brands in the world, you could have your pick of any product, at any time. Yet Janna Ronert, Founder of IMAGE Skincare, keeps her daily routine surprisingly streamlined and deeply intentional.

For Janna, skincare is less about trends and more about consistency. Her philosophy is simple: protect what you have, enhance what you can and never skip the basics. With fair, rosacea-prone skin herself, she knows firsthand how crucial it is to find formulas that deliver visible results while respecting the skin barrier.

That belief has shaped every product she’s created for IMAGE Skincare, and it guides the routine she follows every single day.

The non-negotiables

Ask Janna what the most important step in her skincare routine is, and she doesn’t hesitate: sunscreen. “It’s not just about beauty,” she says. “It’s about health.” Years of research and her own personal experience have taught her that sun exposure is the number one cause of premature ageing, uneven skin tone and, more importantly, skin cancer.

That’s why she designed DAILY PREVENTION™, a collection of smart, wearable sunscreens enriched with antioxidants and hydrators. For her, SPF isn’t seasonal, and it isn’t optional. It’s the daily habit that locks in every other step of her regimen.

Another cornerstone of Janna’s philosophy? Retinol, but reimagined in a way that works for every skin type. Known as the gold-standard ingredient for boosting cell turnover and collagen, retinol is often associated with irritation or redness. IMAGE Skincare set out to change that with its AGELESS+ Retinol Repair Crème, using time-released technology and soothing botanicals like bisabolol and ginger to make results accessible even to sensitive complexions.

For Janna, retinol is a year-round essential. “Retinol is like a personal trainer for your skin,” she explains. “You wouldn’t stop working out just because it’s summer, so why would you stop retinol? As long as you protect during the day, you can keep going.”

Her morning-to-night routine

Despite leading a global skincare brand, Janna’s personal ritual is refreshingly achievable. She chooses products that multitask, protect and deliver visible results without overwhelming the skin.

Morning begins with a gentle cleanse using THE MAX™ Facial Cleanser, followed by the antioxidant-rich THE MAX™ Serum. A daily dose of vitamin C from the IMAGE MD® Restoring Power-C Serum strengthens and brightens her skin, while the VITAL C Hydrating Eye Recovery Gel soothes and hydrates the delicate eye area. To finish, she seals it all in with her non-negotiable step: DAILY PREVENTION™ Advanced Smartblend Mineral Moisturiser.

“If you’re serious about prevention, this is your new best friend,” Janna says about DAILY PREVENTION™, emphasising its role in protecting the skin every single day.

Evening is all about repair. She starts with AGELESS Total Facial Cleanser to lift away the day, then alternates nights with the AGELESS+ Retinol Repair Crème for gentle resurfacing. “On alternating nights, I use this gentle, powerhouse formula with bakuchiol, bisabolol, and encapsulated retinol to maintain glow without sensitivity,” she explains. The IMAGE MD® Restoring Recovery Eye Gel helps tighten and hydrate overnight, while THE MAX™ Neck Lift targets the neck and chest with peptides to firm and smooth.

A couple of times a week, she adds in the VITAL C Hydrating Enzyme Masque, a fruit-enzyme exfoliator that leaves her skin radiant without irritation. And when travel or climate leaves her feeling dehydrated, she layers in the AGELESS Total Pure Hyaluronic Filler for a visible plumping boost.

“If my skin feels thirsty from sun, travel, or dry air, I layer this under my serum. It delivers deep hydration and visible plumping, without heaviness,” she notes.

The six products she can’t live without

With IMAGE’s wide professional portfolio, Janna could rotate endlessly. But she has a core six that she calls her personal essentials, the very products she uses daily and recommends to anyone starting with IMAGE Skincare:

1. VITAL C Hydrating Facial Cleanser – “It gently removes the day – sweat, pollution, sunscreen – without ever stripping.”
2. IMAGE MD® Restoring Power-C Serum – “My daily glow shot. Stabilised vitamin C that brightens, firms and defends against sun and environmental damage.”
3. AGELESS+ Retinol Repair Crème – “Retinol, as I mentioned, is a non-negotiable for me. This crème helps even skin tone and enhance radiance.”
4. AGELESS Total Pure Hyaluronic Filler – “Hydration, on demand. This silky serum plumps, smooths and gives your skin bounce, no matter the heat, humidity or jet lag.”
5. VITAL C Hydrating Eye Recovery Gel – “This eye crème is my brightening, smoothing, depuffing secret weapon. Packed with vitamin C and peptides, it wakes up tired eyes and protects that delicate area from free radical damage.”
6. DAILY PREVENTION™ Advanced Smartblend Mineral Moisturiser – “It’s not just SPF – it’s your skin’s best defence. Lightweight, oil-free, antioxidant-rich and part of my morning ritual 365 days a year.”