Can we stop pretending men aren’t willing participants in marriage?
Can we stop pretending men aren’t willing participants in marriage?

Victoria Stokes

Francis Bourgeois: Trainspotter, Gucci model and close friend of Joe Jonas (apparently)
Francis Bourgeois: Trainspotter, Gucci model and close friend of Joe Jonas (apparently)

Sarah Finnan

‘I wake up exhausted’: how to get a good night’s sleep, according to an Irish sleep expert
‘I wake up exhausted’: how to get a good night’s sleep, according to an Irish...

Grace McGettigan

Mercury is in retrograde again: Here’s what it means for you
Mercury is in retrograde again: Here’s what it means for you

Grace McGettigan

Rixo has launched their first sustainable denim collection
Rixo has launched their first sustainable denim collection

Sarah Finnan

The best maternity leggings and jeans, according to new and expectant mums
The best maternity leggings and jeans, according to new and expectant mums

Lauren Heskin

Laura Whitmore on wild wellness trends, new year’s resolutions and what she does to ‘get happy’
Laura Whitmore on wild wellness trends, new year’s resolutions and what she does to ‘get...

Sarah Finnan

The best new beauty launches this week
The best new beauty launches this week

Holly O'Neill

Midweek magic: vegan cauliflower and butternut squash curry
Midweek magic: vegan cauliflower and butternut squash curry

Meg Walker

A 37-year-old mum retrained as a runner and just set a new American women’s marathon record
A 37-year-old mum retrained as a runner and just set a new American women’s marathon...

Sarah Finnan

Image / Beauty
Sponsored

Ditch the five mascaras in your handbag – we’ve found the one

Sponsored By

By Holly O'Neill
29th Mar 2018
Sponsored By
Ditch the five mascaras in your handbag – we’ve found the one

How many mascaras have you tried to commit to? How many are floating around your handbag at this moment? Possibly one for volume, another for length, another for the excellent brush.

In the March issue of IMAGE, IMAGE editor Rosaleen McMeel muses over her many break-ups with mascara because of her wandering eyes but settles on a new seductress that covers all her bases.

What is it you look for in a mascara?

A brush that covers every lash, a formula that doesn’t stick all of your lashes together so you end up with three lashes on each eye and enough length to make someone ask you where you get your semi-permanent lashes done. And of course, no clumping, crumbling, flaking or leaking. We’re not asking for much.

The brand that boasts owning the number-one-selling and number-two-selling prestige mascaras have a new addition to cover all these needs. With mascara world domination already under the belt for Benefit Cosmetics with They’re Real! and Roller Lash, this time, they’ve entered a new stratosphere with BADgal BANG!

BADgal Bang!

“Gravity-defying” is a bold claim, especially while BADgal Bang! is of this Earth and must adhere to the rules. The real trick here is the formula, a formula that boldly goes where no mascara has gone before.

It promises 36 hours of full-blast volumising mascara, the truth of which you should never attempt to find out because you take your make-up off at night, right? A claim we can absolutely back up is the weightless volume, lusciously lengthy and lifted lashes, and an innovative brush that will rival all others.

The brush features 300 soft half cone-shaped bristles which makes layering easy, reaching each lash from root-to-tip and corner to corner with foolproof efficiency.

The formula inside hits all the-dream-mascara touchpoints too, including being waterproof and infused with Pro-Vitamin B to nourish lashes. What really sets this apart is an ingredient that is truly out of this world – aeroparticles. It’s one of the lightest known materials and derived from space technology because the lighter the mascara equals the more volume you have.

That’s what really makes this BADgal bang.


Benefit BADgal Bang! mascara, €27, is available now at benefitcosmetics.com/ie  or your nearest Benefit boutique or counter.