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Image / Editorial

Watch Taylor Swift’s new music video for Cardigan… and buy her new cardigan


By Holly O'Neill
24th Jul 2020
Watch Taylor Swift’s new music video for Cardigan… and buy her new cardigan

Taylor Swift’s cottagecore album comes with another new release: an actual cardigan


Yesterday, Taylor Swift made a surprise announcement that her eighth studio album, titled folklore and created during quarantine, would be released at midnight. Alongside the album release was the video for Swift’s single from the album, “Cardigan”, and some new merch: an actual cardigan.

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It’s a cream cable knit cardigan with star embroidery and a patch with the album title and another reason that folklore has been called Taylor’s cottagecore album. For those who haven’t succumbed to the power of TikTok over the last few months, ‘cottagecore’ is an aesthetic that’s been booming since lockdown. It’s a sort of fetishization of cozy countryside life. ‘Cottagecore’ can be anything from having a vegetable patch to baking to wearing a cardigan.

Front of the “cardigan"

Taylor Swift’s folklore cardigan, €42

Taylor Swift wears the €42 cardigan on her website and in the“Cardigan” video, released last night. She wrote and directed the video herself, under strict coronavirus guidelines. In a post on Instagram, she explained that the video was shot with medical supervision, masks, and social distancing, and she did her own styling, hair and make-up.

Watch “Cardigan” from Taylor Swift’s new album folklore below.

Photography by Taylor Swift.

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