Watch Taylor Swift’s new music video for Cardigan… and buy her new cardigan
24th Jul 2020
Taylor Swift’s cottagecore album comes with another new release: an actual cardigan
Yesterday, Taylor Swift made a surprise announcement that her eighth studio album, titled folklore and created during quarantine, would be released at midnight. Alongside the album release was the video for Swift’s single from the album, “Cardigan”, and some new merch: an actual cardigan.
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folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track called “the lakes.” Because this is my 8th studio album, I made 8 deluxe CD editions and 8 deluxe vinyl editions that are available for one week? Each deluxe edition has unique covers, photos, and artwork. Available exclusively at taylorswift.com
It’s a cream cable knit cardigan with star embroidery and a patch with the album title and another reason that folklore has been called Taylor’s cottagecore album. For those who haven’t succumbed to the power of TikTok over the last few months, ‘cottagecore’ is an aesthetic that’s been booming since lockdown. It’s a sort of fetishization of cozy countryside life. ‘Cottagecore’ can be anything from having a vegetable patch to baking to wearing a cardigan.
Taylor Swift wears the €42 cardigan on her website and in the“Cardigan” video, released last night. She wrote and directed the video herself, under strict coronavirus guidelines. In a post on Instagram, she explained that the video was shot with medical supervision, masks, and social distancing, and she did her own styling, hair and make-up.
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The music video for “cardigan” will premiere tonight, which I wrote/directed. A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling ?
Watch “Cardigan” from Taylor Swift’s new album folklore below.
Photography by Taylor Swift.
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