What to look forward to at the 2025 IMAGE PwC Businesswoman of the Year awards
What to look forward to at the 2025 IMAGE PwC Businesswoman of the Year awards

Edaein OConnell

Real Weddings: Laura and Conor’s fairytale wedding in Bellingham Castle
Real Weddings: Laura and Conor’s fairytale wedding in Bellingham Castle

Shayna Sappington

An Irish rugmaker on the importance of personality and longevity when designing your interiors
An Irish rugmaker on the importance of personality and longevity when designing your interiors

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‘When it comes to women’s health, you have to be your own best advocate’
‘When it comes to women’s health, you have to be your own best advocate’

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Page Turners: ‘Burn After Reading’ author Catherine Ryan Howard
Page Turners: ‘Burn After Reading’ author Catherine Ryan Howard

Sarah Gill

The IMAGE staffers share the best blushes they’ve ever tried
The IMAGE staffers share the best blushes they’ve ever tried

Sarah Gill

How I found the one bikini I look forward to wearing
How I found the one bikini I look forward to wearing

Suzie Coen

Join us for The Motherload Live: Getting Your Spark Back
Join us for The Motherload Live: Getting Your Spark Back

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Meet the sisters behind the hugely successful Nóinín in Kilkenny
Meet the sisters behind the hugely successful Nóinín in Kilkenny

Megan Burns

The Undecided: No wonder more of us are unsure about parenthood
The Undecided: No wonder more of us are unsure about parenthood

Sarah Macken

Image / Editorial

TIGI Bed Head Launch: JOYRIDE


By Laura Chabal
15th Sep 2015
TIGI Bed Head Launch: JOYRIDE
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Today, Tuesday 15th of September, Sugar Cubed on Clarendon Street was theatre to the launch of Joyride, the worlds very first powder primer balm for hair?by?TIGI Bed Head.

This product is used for optimum styling, it?creates the perfect base layer for any style, and helps to keep it that way for longer. Joyride primes the hair with a fine, invisible powder that adds a lovely texture and grip to make it easier to style your hair but also for it to hold longer, an added bonus is that it prevents fluffiness and frizz, which is good news for the humidity we’ve been encountering this summer in Ireland.

TIGI Founder and international Creative Director Anthony Mascolo, flew in specially for the launch of this product.?