Today, Tuesday 15th of September, Sugar Cubed on Clarendon Street was theatre to the launch of Joyride, the worlds very first powder primer balm for hair?by?TIGI Bed Head.
This product is used for optimum styling, it?creates the perfect base layer for any style, and helps to keep it that way for longer. Joyride primes the hair with a fine, invisible powder that adds a lovely texture and grip to make it easier to style your hair but also for it to hold longer, an added bonus is that it prevents fluffiness and frizz, which is good news for the humidity we’ve been encountering this summer in Ireland.
TIGI Founder and international Creative Director Anthony Mascolo, flew in specially for the launch of this product.?