Afore After: The womenswear brand that’s so sustainable, it uses buttons made from Irish milk
Afore After: The womenswear brand that’s so sustainable, it uses buttons made from Irish milk

Sarah Finnan

The Ghislaine Maxwell trial starts tomorrow. Here’s what to expect
The Ghislaine Maxwell trial starts tomorrow. Here’s what to expect

Amanda Cassidy

Our favourite Irish shops to buy gorgeous Christmas decorations
Our favourite Irish shops to buy gorgeous Christmas decorations

Megan Burns

5 fashion secrets from seriously stylish women
5 fashion secrets from seriously stylish women

Marie Kelly

22 colourful kitchens that will convince you to whip out the paint brush
22 colourful kitchens that will convince you to whip out the paint brush

Lauren Heskin

Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?
Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?

Sarah Finnan

This Victorian Ballsbridge home is on the market for €2.45 million
This Victorian Ballsbridge home is on the market for €2.45 million

Megan Burns

5 films to watch for interior design inspiration
5 films to watch for interior design inspiration

Lauren Heskin

Christmas at home: the tablescape pieces to make all the difference
Christmas at home: the tablescape pieces to make all the difference

Megan Burns

There’s a good reason this emotional Christmas ad has already been viewed by millions
There’s a good reason this emotional Christmas ad has already been viewed by millions

Amanda Cassidy

Image / Editorial

TIGI Bed Head Launch: JOYRIDE


By Laura Chabal
15th Sep 2015
TIGI Bed Head Launch: JOYRIDE
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Today, Tuesday 15th of September, Sugar Cubed on Clarendon Street was theatre to the launch of Joyride, the worlds very first powder primer balm for hair?by?TIGI Bed Head.

This product is used for optimum styling, it?creates the perfect base layer for any style, and helps to keep it that way for longer. Joyride primes the hair with a fine, invisible powder that adds a lovely texture and grip to make it easier to style your hair but also for it to hold longer, an added bonus is that it prevents fluffiness and frizz, which is good news for the humidity we’ve been encountering this summer in Ireland.

TIGI Founder and international Creative Director Anthony Mascolo, flew in specially for the launch of this product.?