Little Dolls of Love: Project looking for 796 dolls to remember the babies lost at the Tuam Mother and Baby Home
Little Dolls of Love: Project looking for 796 dolls to remember the babies lost at...

Sarah Finnan

We need to talk about Lily James’ incredible transformation into Pamela Anderson
We need to talk about Lily James’ incredible transformation into Pamela Anderson

Jennifer McShane

Lockdown lifting: We are getting out, so why aren’t we happier?
Lockdown lifting: We are getting out, so why aren’t we happier?

Louise Slyth

‘Covid restrictions prevented us from sharing the birth of our first child’
‘Covid restrictions prevented us from sharing the birth of our first child’

Justine King

Lynn Enright: ‘It’s no wonder young women are vaccine hesitant’
Lynn Enright: ‘It’s no wonder young women are vaccine hesitant’

Lynn Enright

A ‘Bennifer’ reunion? Jennifer Lopez and Ben Affleck holiday together 17 years after split
A ‘Bennifer’ reunion? Jennifer Lopez and Ben Affleck holiday together 17 years after split

Jennifer McShane

Inside the secret world of Ireland’s kink, BDSM and swinging scene
Inside the secret world of Ireland’s kink, BDSM and swinging scene

Sophie White

Image / Editorial

Sinéad McSweeney, IMAGE Businesswoman of the Year 2019: ‘We need to rethink “lean in” and talk more about leaning out’


by IMAGE
26th Nov 2019

Sinéad McSweeney

blank

Sinéad McSweeney

IMAGE Businesswoman of the Year, Sinéad McSweeney, thinks women should reconsider the advice to ‘lean in’.


Sinead McSweeney, managing director of Twitter Ireland, was named overall IMAGE Businesswoman of the Year 2019 at a black-tie event in Dublin’s Clayton Hotel last night.

Sinéad has been a key leader in the Twitter team since she joined the company in 2012 before taking over as MD in 2016. She is also Twitter’s vice president of public policy in Europe, the Middle East and Africa. Prior to Twitter, Sinéad was director of communications for An Garda Síochána from 2007 to 2012, director of media and public relations for the Police Service of Northern Ireland between 2004 and 2007, as well as adviser to two attorney generals.

Accepting her award, Sinéad thanked her team at Twitter saying, “leading Twitter Dublin is something special”.

“We walk the road with each other not just to hit targets… but to make sure people can be themselves and do their very best work. I am particularly grateful to them for their support in the last six months.”

She also thanked the IMAGE Media team, saying: “We support each other – women are at our best when we lift women up and that’s why I love IMAGE so much… IMAGE as a group of individuals are about lifting people up, not tearing people down, looking for the best in people… They do it in a way that is so genuine. I admire the business sense that in a world where people were worried about what was happening to print, they literally looked at digital and said ‘I see your disruption and raise you our grit, our innovation, our determination and our energy’.”

Sinead dedicated her award to two men: her husband Noel Whelan, who sadly passed away in July and who always said “of course you can and why don’t you try?”, and her son.

Here she shares the best — and worst — business advice she has ever received.

The best…

“This is a mantra I have, which I’ve accumulated from different pieces of advice: Always work with people from whom you’re learning. Never work for somebody that you don’t respect. And if you don’t like what you’re doing, change – 40 hours a week is too much of your life to spend unhappy.”

And the worst…

“It’s not so much that it’s the worst advice but I personally think we need to rethink ‘lean in’ and I think we need to talk more about leaning out. Because there is still this sense that we have to be the very best mother and the very best housekeeper and the very best baker while also ‘leaning in’ and doing boardroom meetings and everything else. I think the issue isn’t necessarily that women don’t lean in  — it’s just that they can’t let go of what’s behind them.”

Photo: Sinéad McSweeney pictured with IMAGE Media CEO, Clodagh Edwards (Kieran Harnett) 

Read more: They’re here! The Businesswoman of the Year Awards 2019 winners are…

Read more: IMAGE Businesswoman of the Year 2019 Lifetime Achievement Award recipient announced

 

 

Also Read

blank
HEALTH & WELLNESS
The trickle of information from the Government on restrictions has made a grim situation so much worse

By Amanda Cassidy

blank
EDITORIAL
The Howth train attack represents a lawlessness that makes me fear for my daughters

I fear the true fallout of Covid on our cities...

By Amanda Cassidy

Rosanna Davidson and her twin boys
premium REAL-LIFE STORIES, PARENTHOOD
Rosanna Davidson: ‘I had sort of accepted that I was a girl who couldn’t have a baby herself’

For Mother's Day Lia Hynes sits down with Rosanna Davidson, whose exceptional journey into motherhood has given many hope.

By Lia Hynes

Has society become more tolerant of the idea of dating interracially?
premium IMAGE WRITES, REAL-LIFE STORIES, RELATIONSHIPS
Interracial dating: “People kept asking ‘where is she from?'”

With diversity on the rise, what struggles do interracial couples continue to face today? Filomena Kaguako speaks to three couples about their experiences.

By Filomena Kaguako

Women with MS who take medication, especially immunosuppressants, cannot become pregnant unless they come off medication.
premium HEALTH & WELLNESS, REAL-LIFE STORIES
I had to weigh up the possibility of losing my mind against losing my future children

Holograms of the children she may never have dance across Dearbhla Crosses' mind as an MS diagnosis and Covid-19 are unwelcome reminders of her biological clock ticking.

By Dearbhla Crosse

blank
EDITORIAL
What to eat this weekend: Fish n’ courgette chips with homemade tartar sauce

This healthy fish and courgette chips recipe from Jane Kennedy...

By Meg Walker

blank
EDITORIAL
The unexpected benefit lockdown is having on our children

By Amanda Cassidy