Sustainable Irish sleepwear brands to help you catch some zs
Sustainable Irish sleepwear brands to help you catch some zs

Sarah Finnan

Andrew McGinley: ‘I cannot forgive the act of murder. I can’t forgive how my children died’
Andrew McGinley: ‘I cannot forgive the act of murder. I can’t forgive how my children...

Amanda Cassidy

What actually consitutes self-care when you’re a mother
What actually consitutes self-care when you’re a mother

Sophie White

The expert guide to your hair problems, from thinning hair to heat damage
The expert guide to your hair problems, from thinning hair to heat damage

Melanie Morris

Best hotel restaurants: 16 places to add to your Irish staycation bucket list
Best hotel restaurants: 16 places to add to your Irish staycation bucket list

Sarah Finnan

Here’s how you can manage symptoms of work anxiety
Here’s how you can manage symptoms of work anxiety

Jennifer McShane

Step straight onto the sand with these 5 Irish hotels on the beach
Step straight onto the sand with these 5 Irish hotels on the beach

Megan Burns

5 inspiring self-help books that will change your life
5 inspiring self-help books that will change your life

Jennifer McShane

Jamie Lee Curtis shows every parent how to handle their child transitioning
Jamie Lee Curtis shows every parent how to handle their child transitioning

Jennifer McShane

Toxic relationships: ‘Why walking away from my mum was the best thing I could have done’
Toxic relationships: ‘Why walking away from my mum was the best thing I could have...

Amanda Cassidy

Image / Editorial

My Digital Heart


by IMAGE
26th Aug 2014
blank

Dave Douglas is MD at ebow, one of Ireland’s fastest growing and most established digital agencies. Founded in 1999, ebow has always been a trailblazing consultancy of new thinking, specialising in web design, development, social media and digital marketing; clients include the GAA, Disney, Irish Ferries, the Irish Independent, National Concert Hall, and Taste of Dublin.

At the next IMAGE Networking Breakfast, Dave will share insight on how to create a strong, responsive digital brand and how that translates into business. We sit down with him for five minutes and ask?

You started ebow in 1999. What sort of business were you doing then?

Back then it was straightforward web design for brochure sites. Our first major clients were a|wear and Budget Travel.

What’s the biggest mistake people make when creating/commissioning a website?

Thinking it’s easy and treating it like an add-on. It’s not – the web has this hangover reputation of ‘sure put it online you’ll sell loads?.? You need to work constantly at online and you need to invest as it’s exceptionally competitive.

What project have you most enjoyed working on at ebow, or which one
did you learn the most from?

My favourite is Irish Ferries as it’s a great example of 360 digital, generating strong revenues. What that means is that we get to drive traffic from various sources (email and search being my favourites) and then monitor the various user journeys right through to a converted sale (i.e. from Google to the bank account). Irish Ferries is one of Ireland’s great examples of a thriving website. They are one of those special clients that let me do what I’m good at and trust me, that’s why they get the best out of us. Trust is essential to a great agency relationship. The GAA and our work with the Irish Independent are particularly close to my ‘digital heart? also.

Things are obviously constantly evolving when it comes to digital communication. What’s been the big ‘new thing’ in 2014? What does ebow do to tap in to this.

The big ?new thing? is the massive shift we have seen to digital, some of our sites are showing 70% mobile traffic. To deal with this we are adapting a ‘mobile first? strategy and treating mobile and desktop as two different business streams. Separate analysis of both and designing for them as their own entities is crucial.

One piece of advice you’d give someone who wants to sell on-line?

Unless you have exclusive product, you are in for a long battle. The web is exceptionally competitive so retailers who do well are generally selling what others don’t have.

Most amusing piece of digital communication you’ve seen?

Hey Cat on YouTube absolutely kills me. Every time.

 

 

 

Dave will speak at the next IMAGE Networking Breakfast in the Marker Hotel on Tuesday, September 9. Tickets are just €45 and can be purchased here. For more information on the event, email [email protected], call 01 276 9688 or click here.

Also Read

blank
EDITORIAL
The Howth train attack represents a lawlessness that makes me fear for my daughters

I fear the true fallout of Covid on our cities is just getting started, writes Amanda Cassidy As the pandemic...

By Amanda Cassidy

blank
EDITORIAL
Setting mental health boundaries: ‘I didn’t expect the level of anger it caused’

The entitled backlash when someone tries to set their own boundaries is concerning, writes Amanda Cassidy “One particular friend just...

By Amanda Cassidy

Nóra Quoirin
AGENDA, EDITORIAL
Inquest ruling changed to open verdict in Nóra Quoirin’s death

A Malaysian judge has overturned an inquest verdict of misadventure in the death of 15-year-old Nóra Quoirin, changing it to...

By Jennifer McShane

blank
EDITORIAL
Chrissy Teigen’s past trolling tweets highlight the slut-shaming culture we tolerated

Chrissy Teigen is the queen of oversharing. Usually it’s in good humour, self-deprecating and irreverent. She doesn’t take herself too...

By Amanda Cassidy

Britta Baranowsky The Flowerfield
EDITORIAL
Happy World Bee Day: These are the best bee-friendly flowers to plant right now

Attracting bees to your outdoor patch is a cinch, with a little forward-planning. We speak to two flower growers in...

By Amanda Kavanagh

Sleep cycle during Covid-19
EDITORIAL
How to get your sleep schedule back on track during lockdown, according to a sleep technologist

Many of us are struggling to maintain a healthy sleep cycle during Covid-19, explains sleep technologist Breege Leddy. But there are...

By Katie Byrne

blank
BREAKING STORIES
Supermodel Naomi Campbell becomes a mum at 50

The first-time mum shared the news on social media today.   Supermodel Naomi Campbell has announced that she has become a mother....

By Jennifer McShane