IMAGE staffer Jennifer Sheerin’s wellness routine balances busy days with carving out space for herself
IMAGE staffer Jennifer Sheerin’s wellness routine balances busy days with carving out space for herself

Jennifer Sheerin

This three-storey Dalkey home has the most beautiful sloping gardens
This three-storey Dalkey home has the most beautiful sloping gardens

IMAGE

Real Weddings: Kelly and Sean’s show-stopping wedding in Co Kerry
Real Weddings: Kelly and Sean’s show-stopping wedding in Co Kerry

Shayna Healy

WIN a bundle of Max Benjamin wall fragrance diffusers worth €165
WIN a bundle of Max Benjamin wall fragrance diffusers worth €165

Megan Burns

If networking is a super power then Mary McKenna deserves a cape
If networking is a super power then Mary McKenna deserves a cape

Fiona Alston

The sunglasses team IMAGE are reaching for this summer
The sunglasses team IMAGE are reaching for this summer

Sarah Gill

Page Turners: ‘Assembling Ailish’ author Sharon Guard
Page Turners: ‘Assembling Ailish’ author Sharon Guard

Sarah Gill

A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired details
A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired...

Megan Burns

Calling all Irish entrepreneurs: The Pitch 2025 is open for applications
Calling all Irish entrepreneurs: The Pitch 2025 is open for applications

IMAGE

Money moves: Smart financial strategies for every chapter of your life
Money moves: Smart financial strategies for every chapter of your life

IMAGE

Image / Editorial

Game Developer Barbie Is Here (And She’s Amazing)


By Jennifer McShane
22nd Jun 2016
Game Developer Barbie Is Here (And She’s Amazing)

Mattel, the company behind Barbie, is (at last) succeeding in shaking the doll of her anti-feminist ideals. Her doll life was always’shrouded in negativity; her?highly unrealistic body shape the subject of constant criticism over the negative message it sent to young girls. Yes, Barbie has been widely criticised for decades for representing a female stereotype; her love of pink dresses and shopping was frequently called out with dismay. The company tried to rectify this, featuring a young boy in their ad campaigns and finally gave the iconic blonde an image makeover – she now has four body types: the original, plus tall, curvy, and petite – to better represent and reflect real girls?in modern times.

Still the argument remained that the doll was all about looks. But?it seems that this time, the toy makers behind the world’s most famous fashion doll may?have finally gotten it right. Meet Barbie: Career Games Developer. ?She’s a woman who wears jeans, an olive green jacket and a T-shirt, with very cool red streaks in her hair and comes?armed with a laptop featuring?real game code graphics.

Tech Barbie

According to The Huffington Post, Molly Proffitt, CEO of Ker-Chunk Games, LLC., worked with Mattel to ensure the doll was believably techie (hence the real game code) as well as inspiring?for young girls and future gamers, who finally can play with a doll who shares their interests.

?The computer has [Javascript]?on it, and you can see various instances of game engines on her laptop?, she said. ?I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has the?power to tell girls they can be makers and builders.?

It makes a significant change to Mattel’s 2014 offering: a book featuring Computer Engineer Barbie who becomes flustered when her pink computer breaks down (naturally, it couldn’t be fixed without help from the boys).

The implications of this new Barbie are pretty major: The tech world is notoriously male-centric (men still make up the majority in the science and tech fields), and along comes Game Developer Barbie reiterating to all her fans that yes, women can do anything the boys can do. We love the whole concept and the empowering message it embodies.

More of this please, Mattel.

Via The Huffington?Post